Wollongong Radio

[TV-Expert]

@Ant5476

IMO Wave needs to stop copying i98 and skew older like a Triple M Classic Hits station / or Smooth Fm tip off if they want to have any chance of coming close to i98. Playing every song they play is not going to win the ratings.

What makes competing against i98 so hard is they are so dominate at Breakfast, and in all ages from 10-50. Where does Wave target?

Do they go for the younger end of the market with a Hot CHR format similar to Eagle / Snow Fm or go adult contemporary similar to WS fm. Or older again with a forever classics format similar to 2ST / 2GN / 2XL. Obviously competing directly and copying i98 is not working. Wave need to do something different to what they are doing now.

@hemi340

I had a listen online to Wave FM and it has a very similar format to Triple M “Music That Makes You Feel Good” format.

With Wave FM continuing to struggle way behind i98 in the latest radio ratings, in which the gap between the two stations has continually been increasing since 2014 to 12.9%, they should look to their sister station in Geelong, Bay 93.9, for inspiration: Free online radio stations – listen for free at OnlineRadioBox.com

Whilst Grant having 2 stations instead of just 1 in the market helps, Bay 93.9 has a more adult music format, whilst the CHR/Top 40 market is covered by sister station K Rock. Geelong & Wollongong markets are similar in which both are in the footsteps of a metropolitan market.