Oops! My bad 
curse of too many ratings at once!
I know its not a Wollongong station but Macquarie Sports Radio gained a rating of 0% in the Gong. All shows rated a zero. All age groups rated a zero. Zilch. Nothing. Nada. Zip.
Whilst that initially might sound bad I suppose it’s only 0.6% lower than the sport station gained in Sydney.
2 Likes
Upon calculating the radio ratings by combining demo figures & then divide it by 2 or 3 to give out an average figure, i98 is the #1 commercial station in the 40+ demographic for what is probably the first time ever, which had traditionally being Wave’s stranglehold for many many years.
Here are the figures for the following combined demos on among the two commercial stations:
40+
i98: 17.9
Wave: 17.2
25-54
i98: 37.3
Wave: 16.9
40-64
i98: 23.2
Wave: 20.7
55+
Wave: 15.7
i98: 9.4
1 Like
IMO Wave needs to stop copying i98 and skew older like a Triple M Classic Hits station / or Smooth Fm tip off if they want to have any chance of coming close to i98. Playing every song they play is not going to win the ratings. Wollongong is so in need of another radio station Wheather it be a third commercial station or a youth community station similar to Radio Metro / fresh fm.
2 Likes
As I’ve mentioned before elsewhere, having Wave FM being bought by SCA & carry the regional Triple M’s “Music That Makes You Feel Good” log, or, dare I say it, being bought by BOG, would improve the station’s music format, as well as their overall ratings too. Yes, it would mean that the amount of local programming on the station would be reduced in either scenario, but the region already has i98 being the most local-sounding station anyway.
When Wave FM was a real adult music station all those years ago, it was rating more competitively with i98 in the overall ratings, but since it more or less became an “i98 imitator”, their overall ratings fell, allowing i98 to increase their lead, which had been ongoing since 2014.
Or possibly if or when 2ST converts to FM & transmit from Knights Hill, which could potentially take 2-3% off Wave’s share.
3 Likes
I had a listen online to Wave FM and it has a very similar format to Triple M “Music That Makes You Feel Good” format. 
Then I take my above “Wave FM becoming part of Triple M” comment back. 
Come to think of it, like with Wave FM, 2GO on the Central Coast rates well behind Star & Sea with the “Music That Makes You Good” format, with 2GO rating ahead of Star in the 55+, and is also #1 in the 40+. In the 25-54s, both Sea & Star rates way ahead of 2GO.
There’s a bit of a similar parallel between Wave FM & 2GO’s performance in their recent respective radio ratings.
1 Like
What makes competing against i98 so hard is they are so dominate at Breakfast, and in all ages from 10-50. Where does Wave target?
Do they go for the younger end of the market with a Hot CHR format similar to Eagle / Snow Fm or go adult contemporary similar to WS fm. Or older again with a forever classics format similar to 2ST / 2GN / 2XL. Obviously competing directly and copying i98 is not working. Wave need to do something different to what they are doing now.
3 Likes
Moving on to Townsville now: http://www.radioalive.com.au/RA/media/General/Documents/Surveys%20for%20Regional/TOWNSVILLE-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT_2.pdf?ext=.pdf
Triple M (formerly 4TO) maintains its #1 position with a 23.7% share (up 0.8%), whilst hit103.1 fell 4.3% to 17.5%. Star 106.3 rose slightly by 0.6% to 13.1%, whilst Power 100 fell 0.6% to 9.9%, not far ahead of ABC North QLD, who went up 1.3% to 9.7%.
In the demos Hit is #1 in the under-40s, Triple M wins the 40-64s & ABC tops the 65+. Power 100 is #2 in the 40-64s, likewise for Star in the 18-39s.
Bendigo will be the last market to have their Xtra Insights survey released for this year.
3 Likes
Lucky for SCA, they have Pricey for bfast. Would be simply another uninspiring Triple M franchise without the individuality of broadcasting’s older Steve Price.
Fair results in what is a tough gig for those stations. Ronnie has only begun mid this year. As long as Pricey’s there, they won’t be #1 overall, but the two ‘new’ stations should be gunning for demo wins. Will only happen if the Camerons invest in being competitive.
4 Likes
Star is now within striking distance of Hit.
Surprised 630 ABC North QLD only came fifth.
1 Like
There is nothing wrong with the music formats on both Star and Power but the stations sound cheap and sounds to pre - recorded compered to the old Sea FM and Mix 106.3 days.
I agree crankymedia, they need to invest more money into these stations.
3 Likes
The content has been wrecked, far too many topics best suited to inner city Sydney or Melbourne. It doesn’t work in regionals. Turn over of staff too with the schedule changes that began with the content change in 2018.
They also lost their local drive, it’s now multi regional. But their day is lost on the terrible direction of content 6 - 11am.
3 Likes
I just noticed that Star 104.5 has now updated its RDS text to include "Thanks for making Star 104.5 the new Number 1 station;’
4 Likes
The final regional radio ratings for the year has been released this morning for the Bendigo market: http://www.radioalive.com.au/RA/media/General/Images/BENDIGO-XTRA-INSIGHTS-PUBLIC-SURVEY-RESULT.pdf?ext=.pdf
Triple M (formerly 3BO) has taken the #1 spot with a 25.7% share, up 3.8% from 2016, whilst hit91.9 (formerly Star FM) fell 2.5% to 21.8%, landing at 2nd place. At a distant 3rd place is ABC Central Victoria with an 11.3% share, followed by JJJ with 7.2% & Gold Central Victoria with 6.6%.
In the demos, Hit is #1 in the under-40s, whilst Triple M leads in the 40-64s. In the 65+, ABC Central Victoria is #1, whilst Gold Central Victoria is the #1 commercial station.
The “Other Stations” account for 22.2% of listeners surveyed, down 2.4% from 2016.
1 Like
65+ listening to Neil Mitchell is the only positive for Gold.
Something is tell me that the regional Triple M stations is cannibalising their own sister stations Hit FM.
2 Likes
3BO and Star retained share between them, some share was swapped.
Gold CV which suffers from format duplication with community station KL FM is showing signs of turn around. Their new bfast duo is beginning their upward climb.
Final page has glaring errors, licence areas are determined by ACMA not CRA. LAPs are licence area plans not profiles as printed.
3 Likes
Maybe it’s described as that as the survey doesn’t cover all of the Bendigo and Maryborough licence areas, notably excluding Echuca?
1 Like
After listening to Triple M in Albury, I am gobbed smacked that Triple M rated so high.
Bendigo and Mildura have the same formatted radio stations…Going by these surveys, It shows that every market have different listening habits… Hint SCA
6 Likes