It has only been about six to seven years. Must have had extra money in this year’s budget. See what happens mid-next year.
From when I was in the region. Mildura got a very odd mention after they got added. rip and read with no footage by the presenter. To call them stories is questionable.
Surely WIN will need to hire a reporter for Mildura? Or send someone up from Bendigo? Will be interesting to see what their plans are.
From what I believe yes: I remember once the affiliation swap happened Mildura was added to the weather map. Nothing else beyond that: no Mildura specific content.
I can see why WIN chooses to do full bulletins rather than updates. They can have the same stories for each VIC bulletin for example and shift them around depending on market whilst branding it as “local”. You’re producing 6 bulletins (Ballarat, Bendigo, Gippsland, Albury, Shepparton, Mildura) for the cost of one. You’d have to hire journalists to write up the updates anyway so why not just make one bulletin and brand it as six.
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I think more because they don’t sacrifice advertising revenue when doing so (as the noodle updates have to go in the spots where they would then air ads if they were running full bulletins).
Perhaps a bit more from the Sunraysia MP’s media release:
WIN’s first Sunraysia news service at 5:30pm Monday coincides with a service also resuming on the same night in the NSW Murrumbidgee Irrigation Area (based in Griffith) and WIN increasing local news content across the border in SA’s Riverland and Mount Gambier, plus more news content in Western Australia.
Have to wonder perhaps noodle updates for SA and WA if that is true and use one of the closer existing journalists if there is a story to be done for Mildura.
Whilst it would be great to have further investment, I just can’t see any investment without a sustainable increase in revenue or sustainable reduction in the cost base from elsewhere.
Bendigo team is involved in running this Mildura bulletin however their team will not go to Mildura to cover stories.
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Very much doubt it, How many reporters does Bendigo have now would be no more than 2. It probably increased someone work load who sits in an office that has a online subscription to the local Mildura newspaper
Totally agree & should be locally produced & presented I’d like to see this for Mildura but of course It will come from N.S.W.
Bendigo to Mildura 4.25 or 401kms can’t see that happening.
Could the reason for news returning be so that WIN can position their news department as attractive for a potential Nine merge?
Otherwise, what incentive to WIN have to suddenly return news to areas that were cut years ago?
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Would have to ask the Gordons or Lauri that question. Hard to say with the little they publicly say. There is no event to trigger this, but let’s just see if there is any meaningful content that comes from this.
I would be intrigued to know if they still produce the Ten NNSW noodle updates or maybe that has finished, it would somewhat explain the movement.
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Still Win here in the north as of friday.
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They’ve been getting 2 minute updates for the last week. I imagine it’ll stay that way.
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New bulletins Same old look.
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So basically rip and read plus.
I bet some bright spark will pass on some mis-information and WIN will read it out as news.
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Ooh any footage?
Nah but similar to what they’ve shared to this combined Facebook page.
Where are those recorded? The lighting looks… interesting..