II have a theory if WIN does do this asset swap with Southern Cross Auestero in NSW - swapping i98 FM Wollongong for Ten affil NRN in Northern NSW.
I was looking at the ratings on MediaWeek.com.au all this week. Sunday through Thursday, when Ten owned stations were getting 13% shares - night after night WIN owned Ten affiliates were underperforming Ten owned stations and getting 8-9% shares.
But the worst by far - 4 nights in a row was Ten NNSW (NRN) getting 3% shares every night. Being beaten by 7mate and ABC2.
By far - BY FAR - the lowest rating TV station in Australia.
If WIN does buy this loser station - they won't be happy with that performance. They will have to do something to turn in around. It's a huge market serving two major cities of half a million people each (Newcastle and Gold Coast) plus the market as a whole has 2.2 million - larger than Perth.
That means there is massive potential growth. It's the 4th largest tvarket and the lowest rating station. Managed right there is room for tremendous growth.
Yes, I know Gold Coast is an overlap market with brisbane. And the city would tend to watch Ten Brisbane. But you know WIN - they think they are a major national network.
They will See the Gold Coast (6th largest city in nation) and Newcastle (7th largest) as a massive opportunity to get in there and do something.
I can see WIN launching the WIN brand into Gold Coast and Newcastle and all of NNSW. And launching local news. Perhaps one for Newcastle, one for NNSW and one for Gold Coast.
Newcastle is ripe for some competition with just one local news on Nine (and not an overly great one at that) And considering Nine/SCA has moved in on WiNs home turf of Wollongong, QLD and VIC with local news - perhaps WIN will strike back at Nine launching head to head with local news in Newcastle.
Gold Coast would be less likely - considering 9 and 7 have local news at 530. But WIN might have a crack at 6pm.
"The Gold Coast's only Primetime news - at 6"