WIN News

Was just up in Cairns for a little while and are scratching my head about WIN News so I’ve made some points.

*Compared with 7 Cairns: Seven felt like an actual bulletin with 4-5 reporters on the ground gathering all sorts of stories with several tagged “Exclusive”. I felt like I had a good understanding of what happened in FNQ that day. WIN only has 1 reporter who was doing more media release/video news release content and brief highlights of news and from what I gather don’t have anyone filling in for them on the ground when they’re away.

*Stories which aren’t even remotely relevant to FNQ including a police story from Charleville (ripped from a QLD Police release/vnr) which didn’t even contain correct highway information.

*Lots and lots of traveller stories. Saw reports from Canberra and Wollongong journalists including a full package about Illawarra Hawks preparations for a basketball game (who I imagine would have zero interest in Cairns).

*No uniformity with Presenters. One day it was Lincoln Humphries on news and Christian Jantzen on sports (who I presume flew down from Sunshine Coast) with the next Jarred Constable reading everything.

This is not a crack on the actual News journalists, cammos or producers who put together these bulletins. They obviously have a tough job working with very very limited resources.

I just feel like why bother with individual bulletins for each region when they’re poorly funded and resourced? Seven can make money from these regions with a premium local news so it’s ashame WIN won’t pass the baton onto Nine to give it another go with local news.

3 Likes

It’s a shame that this is what the mess is now.
At least with Nine News Local they weren’t hiding the fact that it was a statewide bulletin - and at least it felt pacey with live reports.

5 Likes

The Illawarra Hawks report is relevant as they’re facing the Cairns Taipans this weekend.

That’s totally what’s missing. Make it statewide and go live. It feels like local news in 1995.

Seven ain’t live either but it felt pacier and more informative although Rob Brough does…read…very…slow.

3 Likes

Yes but does Cairns need a package on Illawarra’s preparations (voiced by a Wollongong reporter)? I would think a VSV would suffice. I would think viewers would want a PKG on Taipans preparations?

And a package on the Taipans might be coming along tonight or Friday.
But there is rivalry between the Taipans and Hawks, so its relevant.

2 Likes
2 Likes

I think part of WIN’s problems is that they appear to be forced into a 5.30pm timeslot by Nine, which means less revenue $$$ than they could get at 6pm, and thus less money that they can spend on content… And I think they are still feeling the effects from being a 10 affiliate for 5 years and are recovering from that.

And 5.30 draws fewer viewers since many people are coming home from work etc and are not ready to watch TV news by then.

2 Likes

Yes but also WIN wants to have these “local” bulletins which have very limited local content. Perhaps it’s time to hand the job over to Nine who would do a more professional and superior job.

2 Likes

Would Nine even want to do it? I’m not sure they would… they’re already getting 50% without having to provide local news (as they did when with SCA).

And I don’t think the old Nine News Local (via SCA when they were a 9 affililate) was much better?

2 Likes

Nine was a better product. For starters the bulletin (regional market wide or semi statewide in NSW) was live, had dedicated presenters, reporters did live crosses and the reporters were a better standard (on a whole).

WIN don’t want professional standard reporters. They pay industry rates from 20 years ago.

3 Likes

Well for that to happen, WIN would need to give up maybe 55-60% of it’s revenue (up from 50%) to pay for that and I don’t think that’s going to happen either.

1 Like

Possibly but the next few months should be interesting. Perhaps Nine could be producing bulletins for Anchorage stations. Unlikely but stranger things have happened.

2 Likes

It’s good to see the social media person knows what time their news goes to air.

5 Likes

lol at the “informative and FREE” part.

Informative is questionable, and it’s never not been free.

3 Likes

Who would pay for it if it wasn’t free! Not me

3 Likes

I very much doubt WIN will agree. There was no agreement with WIN and 9 on the Tasmania news bulletin otherwise it would be a reality by now So I don’t think WIN will agree to 9 taking over the WIN local news

I concede that the WIN news brand is decaying because WIN don’t even try to upgrade the news graphics. in fact WIN has the most stale news graphic package in Australia right now. I very much question the future of WIN local news now

1 Like

Not because of the quality of the bulletin?

2 Likes

Thanks to Zampakid, i98FM Convoy Updates from 18th November:

Ballarat Bulletin 30th November:

2 Likes