Married At Frist Sight continues to power on despite a 50k average audience drop from Tuesday. On a day when most shows were down in average audience, Idol slipped by 60k to be 100k lower than the launch episode. Meanwhi8le, Survivor slipped by 50k but made the top 5 in 25-54.
In the battle of games shows, Tipping Point dropped behind The Chase, down 80k from launch. Deal or No Deal made the top 30 on Wednesday with the average audience down 70k from launch to rank 20th in average audience.
A Current Affair did well to win at 7pm ahead of ABC News then Home and Away.
Later, Clarkson’s Farm was ahead of Seven’s premier movie.
At breakfast Sunrise slipped with Today not far behind on averages.
I didn’t watch 9 last night, but what’s the bet that they miscoded the length of MAFS to bump up the reach number for Clarkson’s Farm to make 9’s whole line up look more impressive?
I’d say its more a case of people leaving their TV on Ch9 for more than one minute into the beginning of Clarksons Farm. Still technically a viewer according to reach.
Yes with a reach number 1.1 million more than the average that is possible, but not necessarily deliberate as it happens with most programs because just people watching for 1 minute after the end of MAFS will count in the reach number.
Married at First Sight blitzed all opposition with a National Total TV Reach of 2.349 million - almost one million more viewers than its nearest competitor.
Married at First Sight recorded a Total TV National Audience of 1.236 million and was the comprehensive No. 1 program at 7.30pm in all metro capitals.
Married at First Sight recorded a BVOD audience of 210,000 - up 8.6% on the corresponding episode last year.
Tipping Point was the No. 1 afternoon game show across the 5 City Metro for the third consecutive day.
Tipping Point secured a National Total TV Reach of 1.152 million and a Total TV National Audience of 583,000. This represents a national audience increase of 63.6% compared to the Hot Seat hour on the corresponding day last year.
9News was the No. 1 news service with Total People in Sydney, Melbourne and Brisbane.
In Sydney, 9News was up 11.8% year-on-year and in Brisbane it was up 18% year-on-year.
A Current Affair won its timeslot with Total People in Sydney, Melbourne and Brisbane… It recorded a National Total TV Reach of 1.505 million and a Total TV National Audience of 943,000.
Today achieved a National Total TV Reach of 789,000 and was the No. 1 breakfast program in Sydney, Melbourne and Brisbane.
The 9Network was No. 1 across the 5 City Metro with all key demos and Total People.
Nine are killing it this week, despite the cloud of the new reach figures and not having breakdowns anymore. A warning perhaps to others next week when survey starts.
But not Melbourne? So:
Seven News Melbourne must’ve also been down and by quite some distance?
The issue with the “reach” criteria is that even when shows run to schedule there is still almost a minute of margin for error, ie last night Nine scheduled MAFS to finish at “9:15pm” - but is that 9:15:00 or 9:15:59 (ie 9:15pm and zero seconds, or 9:15pm and 59 seconds)?
My assumption is that OzTAM’s system (like any computer system) would use the exact 9:15:00 time. So all those people watching “at least one minute” of Clarkson’s Farm might actually be watching 59 seconds of MAFS then taking 1-2 second to switch off their TVs after MAFS finishes, even if MAFS finishes exactly on schedule.
If they are serious about using reach as a metric then the threshold needs to be changed to something that demonstrates slightly more deliberate behaviour on the part of viewers (ie 3-4 minutes minimum IMO).
Agree with the reach. It could be the end of the show (in reality shows) that run into the next show’s schedules time, and the reach would be the next show.
Is one minute enough? An average commercial break is 3 minutes long? I think the reach should be at least 2-3 minutes long (most of an ad break). Say im watching Married, and during the ad break i watch Idol. 1 minute is half a song, or just one judge talking. 2-3 minutes is enough time to watch “a story” on a reality show.
As you can see their bvod is either smashed or on par with Seven’s and we know from Nine’s releases Nine are winning metro broadcast (TP, ACA, Married, later show and even east coast of Nine News and Today).
It’s not even in OzTam’s 24hr Top 10 vod list either (publicly available online), currently dominated by Married, Survivor, Love Island UK All Stars, Nemesis, Aus Idol and Home & Away.
Married already a lightyear ahead after just 3 eps (publicly available in OzTam’s 28 Day Rolling VPM), with a vod audience alone already on par with Sunday’s Australian Open final.