Last night’s Married at First Sight featuring the second-last dinner party began with an emotional tribute to Mel Shilling. An audience of 1.883m tuned in compared to last week’s 1.85m.
And on a day when ABC Staff took industrial action Australian Story aired at 7pm with Hard Quiz Battle of the Networks at 7.30pm. The 7pm rating of 308k compares to ABC News last Wednesday that had 936k while Hard Quiz’s 347k was down from 7.30 that had 790k a week ago. Also impacted was ABC News Channel programming from 11am AEDT with BBC World News on 80k making the top 30.
Meanwhile, over on Seven The 1% Club UK had an episode unseen in Melbourne and Adelaide but a repeat elsewhere. The combined rating of 827k (2 entries) was down slightly on last week that had 835k.
10 aired the one off special Kate: A Queen For The Future that perhaps unsurprisingly disappointed managing 173k. That was lower than Sandi Toksvig’s Great Riviera Rail Trip on SBS that had 199k.
Original programming recommenced on ABC at 8pm but was impacted by the much lower lead in. Tonight At The Museum down 125k to 281k and The Weekly With Charlie Pickering falling 135k to 377k. Later, the 2-hour Melbourne Comedy Festival: Gala made the top 30 with 151k.
Seven’s block of AFL programming started with The Front Bar that topped 600k for the first time this year. Unfiltered that followed was down slightly to 310k in preliminary numbers.
Nine’s FTA premiere of The Girl From Plainville had 426k with 10’s Elsbeth on just 128k.
Seven’s 6pm news bulletin continued to have the edge of Nine’s, yesterday by 65k. That followed Tipping Points’ 5pm winning margin of 160k.
The 7pm numbers, without the competition from ABC News featured A Current Affair on 1.22m and Home and Away with 981k – both up on last week.
Some ABC News viewers opted to watch SBS’s News with the 7pm segment surging to 381k to rank 12th overall.
Breakfast TV saw Sunrise with a 2026 record rating of 471k while Today had 342k and News Breakfast 265k.
At 7pm: Australian Story 308k, MHS approx. 260k (est.) At 7.30pm: Hard Quiz 347k, Kate documentary 173k. The ABC could put up a test card and still draw more viewers than 10.
For the first time today (numbers out tomorrow), News Breakfast draws an audience of zero.
THE 9NETWORK WINS WEDNESDAY AS MAFS RANKS NO. 1 PROGRAM AND TIPPING POINT, 9NEWS & ACA BUILD YEAR-ON-YEAR AUDIENCES
Married at First Sight was the No. 1 program with Total People and all key demographics across Australia. It was also the No. 1 program with People 25-54 and People 16-39 in all five metro capitals. It secured a National Total TV Reach of 2.941 million and a Total TV National Audience of 1.883 million (up 9.9% year-on-year) and a BVOD audience of 602,000 – up 32.3% compared to the same day last year.
9News was the No. 1 news bulletin with Total People and all key demos across the 5 City Metro and in Sydney, Melbourne and Brisbane. It was also the No. 1 news bulletin with People 25-54 and People 16-39 in Adelaide. The combined national bulletins registered a National Total TV Reach of 2.092 million and a Total TV National Audience of 1.290 million - up 2.4% year-on-year. On 9Now, its BVOD audience of 212,000 was up an impressive 86.0% year-on-year.
A Current Affair won the 7.00pm timeslot with Total People across Australia and in all five metro capitals. It achieved a National Total TV Reach of 1.942 million and a Total TV National Audience of 1.220 million - increasing by 5.7% compared to the previous year. On 9Now, it recorded a BVOD audience of 203,000 , up 65.0% on the same night last year.
Tipping Point Australia was the No. 1 afternoon game show with Total People and all key demos across Australia and in all five metro capitals. It secured a National Total TV Reach of 1.421 million and a Total TV National Audience of 767,000 . It secured a BVOD audience of 110,000 , lifting the timeslot by a significant 74.6% compared to the same day last year.
Today was the No.1 breakfast program with Total People in Melbourne and Brisbane. It achieved a National Total TV Reach of 850,000 , a Total TV National Audience of 342,000 and BVOD audience of 65,000 , up 54.8% on the same morning last year.
The 9Network was the No.1 network on Wednesday across the 5 City Metro with Total People and all key demographics.
9Now was the No.1 CFTA BVOD Platform on Wednesday across Australia with Total People and all key demographics.
ABC’s strike programming reinforced several lessons - mostly around the importance of a good early evening lead in and the value of news.
With ABC News (and 7.30) out of the line up, that timeslot was down 600,000 on the usual audience and that saw major loss of viewers for the rest of the night. The Weekly With Charlie Pickering was down from its usual respectable +500,000 to just 377,000 after Night at the Museum dropped 125,000 to 281,000 - a very poor 8pm result for ABC.
No bump for 10 with those 500k viewers going elsewhere from ABC. I thought maybe 10 news + might have gotten 20k more viewers looking for their news fix.
This is what I could determine were the ratings yesterday. It doesn’t exactly match the EPG but it is a good indication nonetheless. The 7pm 3 hour segment made the top 30 because of reach over a long broadcast. 7pm numbers were probably the highest across the telecast.
Is this comparable to given-day average for the NC?
The PM and LE codings were similarly long - 3 and 4 hours respectively.
They could code a single time for all 10 hours - which averaged 67.3k viewers - and see what happens. If the EV coding already reached 641k, then it may have reached >1m in all.
Those are very strong numbers for ABC NC despite a disruptive day.