The blue circle is used during Ten’s disaster recovery as it is a dirty feed.
Edit: from Bort’s post in Ten Network - Programs and Schedules:
You will see the WIN circle is aligned with the Ten. Ten just moved theirs up for the interview, hence why it is out of place in the attached image.
It isn’t just used to cover up dirty feeds.
The blue circle logo is often used in promos too.
So it’s not just a watermark issue.
That is not an “issue” and irrelevant to what we are discussing.
Why do they need to do cover-ups? It impacts on the viewer experience when they should be trying to get as many viewers as possible. They should have the words “Win” above the Ten logo in small text so people in cross markets like the central coast and gold Coast so they can quickly distinguish between the stations. That’s all that’s required and it was sufficient for years in the 90s and early 00s when stations first had watermarks. Win had a small dotty logo in the top right. Having two Win mappy logos on screen is completely unnecessary.
If I was living in a Win area I would watch it on Ten Play’s live stream, which they want to avoid people doing. Doing the above just encourages people to do just that. Everyone in regional Australia knows that Win is a Ten affiliate so stop kidding themselves that they are a independent station. It really is stupid behaviour I hope Nine buys them so regional Australia can get proper service.
Because equipment was a lot poorer in the early 2000s in what could be done. Now the equipment is a lot better so they can properly cover it up. Regional networks have a right to broadcast the content on their own paid for assets and on the content they pay a shitload of money for, as they please.
The watermark is a lot smaller these days, and has a nice animation at the start, I think some need to get over themselves.
True but do it in a way that doesn’t create a bad viewer experience. All is needed is a way for people in cross markets to tell that they are watching Win which can be achieved without cover-ups that impact on the viewer experience unnecessarily.
Having two Win logos one covering the CBS logo and another covering the 10 logo is completely unnecessary and is quite ridiculous. I hope they received 1000s of complaints about it.
That has been explained above, not on purpose.
I disagree, but I am going to leave it there.
Sounds like what basically every multinational company does:
Charge excessive licensing fees to their local subsidiaries to reduce/eliminate the profit in the subsidiary, while increasing profit in a lower-tax country, where the licence fee is paid to (the latter, notional headquarters, often artificially located away from where the real/physical headquarters are).
10 got a shit tonne of value for their $400k, whether or not it was inflated.
Wonder what Ten would have been paying if they really didn’t want the CBS logo? My best guess would be a lot more.
It wouldn’t have even been an option is what I’m saying.
Ten gets what their owners tell them they get, that is the point.
i would say 10 has gone into recovery mode. and has given win a dirty feed , hence the fixed blue round win logo
WWOS watermark overlaps with the HD bug during first segment of NRL coverage tonight.
It’s fixed now.
