Sunday’s Shock Exit! The Amazing Race watermark
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In some sense I understand why the CBS watermark is shown during these programs but on the other hand CBS doesn’t seem to realise that the mark has no meaning to ordinary Australians and they don’t know what it is, thus making it feel a bit odd and very redundant.
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It’s always been on Late Show, even back in the 90’s on Nine.
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As above, it’s been on the international live content feed for a very long time. I am actually impressed they haven’t really tampered with it that much over the years because it is a very good watermark.
It is on any content that could be newsworthy. Ten actually covered it for a while using the Ten or Eleven logo until after CBS bought it out.
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So the watermark is there because these shows are turned around in a very short amount of time.
It’s pretty much the literal broadcast to the US public audience, cut up and compiled to be rebroadcast here.
I’d say it’d be a lot easier these days to get a clean feed, but that would involve effort changing a system that currently works fine.
I don’t think CBS provide a clean feed at all.
From what I’ve seen the CBS watermark is on screen immediately after the break (on all their non-news programmes), so not even the few seconds clean other networks allow for their affiliates to show their own logo before the network one appears.
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I can’t speak to what the US do, but I would assume they’d provide clean feeds to their affiliates, just like our networks do here. 10 provide a clean feed to WIN for them to put their own branding on it.
The Late Late Show with James Corden is literally recorded off US TV, as they only have a few hours to compile the show here in Sydney for it to be played here.
What I was saying is that these days it wouldn’t take much to simply transfer the segments as files from the US instead of taking a dirty off-air feed.
Other US shows, like The Ellen DeGeneres Show, The View, etc would have much more time for turning around.
Not a clean feed but some affiliates simply tag their channel number or modified logo onto the watermark when they come back from break. Same with NBC, last time I looked.
ABC leaves a 10 second time for locals to insert their return graphic.
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WHY CAN’T THEY HAVE A TRANSPARENT WATERMARK. IT’S NOT HARD GUYS.
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