Please call out or advise on AI generated content on Australian TV channels.
With the AI generated content looking pretty convincing at times. It is important to be able to know what content created/televised, is real as opposed to generated content. Which may be designed to deceive into believing its actual footage.
Should networks be compelled to notify viewers when AI generated content is being displayed?
As AI improves (not just in terms of quality, but the kind of thing that it can easily/quickly produce), it’s not hard to see it becoming a greater part of programming.
I’m surprised we dont see more AI generated content in our news services (whether it be by design or by accident) especially as there is a greater emphasis from some to be the first with the news
There is a terrible AI generated ad in NZ currently and it has a caption at the bottom pointing this out. I think it should be mandatory.
Great thread idea! I’m tipping this will get quite popular later in the year once Google’s VEO 3 is released to the public. Absolutely phenomenal stuff 
Maybe not genAI pictures, but AI translations are making their way in, like BBC’s upcoming Polish service:
BBC News Polska will be the first new language offer from the BBC World Service produced with the help of AI translation technology.
BBC News Polska will work innovatively to harness existing translation and transcription tools to bring the best of the BBC’s journalism to new audiences. The translation of BBC reporting will always have human editorial oversight and, where used, will be clearly labelled.
[…]
The launch of BBC News Polska sees the BBC World Service working in a new way with a small, efficient team delivering both the AI-assisted translation of curated BBC reporting and original journalism.
Not necessarily TV programming, but in terms of advertising, Tasmania’s Shooters Fishers and Farmers party seemingly used AI to voice their election TV ad for the 2024 Tasmanian State Election.
its getting really difficult to tell whats fact and whats fiction so…
(reply to @DangT_st)
The thing that made me think of this topic was a Today ad with Karl Stefanovic supposably on a hot air balloon over Dubai to promote their Dubai visit. I cant find a link to it. But it looked AI to me.
Any network using AI created footage should notify its audience. I feel it could be used to deceive viewers otherwise.
As seen here
I think AI in the Today ad (if it is that) is used in a playful, obviously heightened, way. It’s obvious they aren’t actually in that balloon. In the olden days we would have just stuck them in some CGI package to achieve the same results. Before then, hand drawn animation. No different, less work.
Thanks Nicholas, thats the one i was talking about
Yes fair enough. I’ve seen a few car ads using AI to make their car models look super slick also.
There would be people that wouldn’t question this type of use as actual footage. There is plenty of AI content on social platforms that people actually seem to believe is real occurrences. Commenting as such.
The concern is more that, could AI be used to create footage for broadcast that is not accurate or create a narrative that is deceptive. I think this area needs to be looked at and called out, if and when it happens.
Video
How AI lied and gaslit me:
— Sam Coates Sky (@SamCoatesSky) June 6, 2025
🤯💣🔥
Won’t lie: what happened to me this week made my jaw drop
Do watch: pic.twitter.com/mgmkvR9XSx
