and it’s now on the air:
They also debuted a new campaign: They’re “finding heart in every beat”.
NewscastStudio has the story on keeping the 3:
“We also recognized we couldn’t just completely get rid of the three,” said [Kelly] Frank, while noting that channel numbers mean something different in the world of streaming. “We knew that there was recognition and affinity and value in that three… We needed to maintain that tip of the hat, that legacy, that homage to the iconic three. So we kept it and made sure that it was married to the CBS brand.”
And now it’s WCCO/CBS News Minnesota’s turn, taking the WBZ route as WCCO NEWS streaming on CBS News Minnesota.
Their 4pm newscast, The 4, flipped first with standard blue branding:
Then the 5pm news followed with the new brand. Contrary to what we’ve seen in the practice run, no red is used in the new open:
