Married at Frist Sight continues to dominate, not quite as high as Monday but up on the previous week. Idol and Survivor were also down slightly on their average from Monday. The Hundred got off to a great start for its new season easily beating Gordon Ramsay. First Dates missed the top 30 ranking.
Tipping Point pulled ahead of The Chase in the afternoon. SBS got a couple of entries.
The 9Network took out Australia’s Top 4 programs of the night with People 25-54 as Married at First Sight, 9News, A Current Affair and The Hundred with Andy Lee proved too strong for all opposition with the highly coveted demo.
Married at First Sight surged to a National Total TV Reach of 2.411 million - 915,000 viewers ahead of its nearest competitor.
Married at First Sight recorded a Total TV National Audience of 1.406 million - up 4.1% year-on-year and almost double the audience of its nearest timeslot competitor.
Married at First Sight was untouchable as it once again won its timeslot in all metro capitals. It was Australia’s No. 1 program with Total People, as well as in Sydney, Melbourne and Brisbane. It was also the No. 1 program with People 25-54 in all metro capitals.
Married at First Sight is pulling phenomenal numbers on 9Now. Last night’s episode recorded a BVOD audience of 295,000 on 9Now - up 27% on the corresponding episode last year. The launch episode currently has a BVOD audience of 630,000 on 9Now.
The Hundred with Andy Lee returned with a bang, recording a Total TV National Audience of 741,000. It was Australia’s No. 2 program with People 25-54 and a convincing timelsot winner in all metro capitals. It even rated higher than Nine’s competitor programs in the earlier 7.30pm timeslot.
Tipping Point has been consistently winning the 5.00pm timelsot across the 5 City and yesterday notched up its first national timeslot win. It recorded a National Total TV Reach of 1.189 million and a Total TV National Audience of 565,000 - lifting the timeslot by 47.3% when compared to the corresponding day last year. In Regional Australia, it lifted the timeslot by a massive 61.1% year-on-year.
9News was the No. 1 news service with Total People across the 5 City and in Sydney, Melbourne and Brisbane. In Melbourne, the new lineup featuring Alicia Loxley & Tom Steinfort was 59,000 viewers ahead of its nearest timeslot competitor.
A Current Affair was once again Australia’s No. 1 program at 7.00pm with a National Total TV Reach of 1.750 million and a Total TV National Audience of 1.037 million.
Today recorded a National Total TV Reach of 824,000 and was the No. 1 breakfast program in Melbourne and Brisbane.
The 9Network was No. 1 across the 5 City Metro and in Sydney, Melbourne & Brisbane with all key demos and Total People.
MAFS numbers are huge this year. It’s hard to compare year on year in these new reports but seems like this year numbers have improved slightly on the last. It’s BVOD numbers in overnights alone look to be almost 4x of the next closest show (Home and Away).
Some were skeptical about the big changes Nine were making this year, especially in Melbourne, but so far it has paid off big time for the network. Definitely going to be an interesting year.
9 were smart announcing their new newsreaders in November last year as that’s when they started taking the lead over 7 & now TP has helped them increase it somewhat.
7 Melbourne should be worried, looks like things are back to pre 2022 with news where 9 looks dominant
No it didn’t. The new line up hasn’t done anything. Seven (overall) is loosing Melbourne in every key time slot and the momentum is flowing into the local news numbers.
The shift in viewership started once the AFL finished in September.
I don’t think it was September, but definitely end of October & November where 9 got close from week 43 & overtook from Week 48 (final week of Hitch)
The gap between the two started closing in from September. And yes, Nine finally overtook Seven the week Hitch retired.
Seven has a big uphill battle in Melbourne and I’m not sure the AFL will help them get back to number 1. They need to reinvest in local productions again, and we’re finally seeing that with the introduction of Talking Footy but a lot more needs to be done.
It’s amazing how much The Chase has dropped since no longer being split coded, perhaps even aiding TP.
I think we all know why Seven don’t (won’t) want to change Sunrise’s codings, worried that not its reach (as you’d imagine that’d be even bigger) but its long-held golden average audience might get closer to or goodness forbid fall behind Today and/or News Breakfast, certainly metro broadcast… But going off the phrasing and tone of TVT’s article with Seven’s chief scheduler, it sounds like even this could be at risk eventually and they might have to cave.
It’s not the split coding. It has different competition with Tipping Point, which is a new show. Hot Seat was old and tired and not enough competition.
Also, Hot Seat only aired at 5pm in three cities (Syd, Melb, Bris), while Tipping Point Aus is airing in four cities at 5pm (+Adelaide). More eyeballs leading intp the news.
Yes absolutely, but I think it should be a combination, as Chase was still doing 500-600k metro broadcast (300-400k regional and 800k-1m national) in 2023, also obviously 30min will inflate ratings vs 1 hour. @TV.Cynic can hopefully explain, as yeah Chase seems to have plummeted in this regard.