Episode 4 of Stranded On Honeymoon Island aired in the earlier 7.30 pm timeslot for Seven with 337k watching. That compares to Monday’s episode that started at 8.30pm averaging 294k viewers and last Tuesday’s 7:30pm episode that had 376k. Next Tuesday Seven had two episodes planned for Tuesday from 7:30pm. Following was the premiere of Ramsay’s Kitchen Nightmares USA Season 9 that missed the top 30 with 195k.
It was a tennis-themed night on Nine starting with the one off Tipping Point: Wimbledon Special that had 710k the top commercial option at 7.30pm. Wimbledon then started at 9pm on the Nine’s main channel featuring Australian Alex De Minaur’s straight sets first round win. The perfect timing of the game saw 460k tune in.
The second night of 10’s new early evening line-up saw 10 News+ with 244k and Deal Or No Deal at 7pm with 330k. That compared to da one’s 291k and 351k respectively. MasterChef then eliminated another Back to Win hopeful improving to 663k. Following The Cheap Seats was up 20k to 477k. 10 News at 5pm was notable for its highest rating under the new reporting system.
As Walking With Dinosaurs nears the end of its run, under 300k tuned in last night. A repeat of David Attenborough’s Great Barrier Reef then aired to 204k.
Seven News at 6pm had a 20k win over Nine News at 6pm. By 7pm A Current Affair was on top with a dominating win. Tipping Point won again in the afternoon as well as the evening
9News was the No.1 program across the 5 City Metro with all key demos and Total People. It was also the No.1 program with Total People in Sydney, Melbourne and Brisbane, as well as the No.1 program with People 25-54 across the 5 City Metro. 9News in Sydney also claimed its highest rating weekday bulletin of the year last night. The combined national bulletins secured a National Total TV Reach of 2.302 million and a Total TV National Audience of 1.473 million - increasing 13.0% year-on-year. On 9Now, its BVOD Audience of 150,000 was up 50.0% on the same night last year.
A Current Affair dominated the 7.00pm timeslot across Australia and in Sydney, Melbourne, Brisbane and Adelaide. It claimed a National Total TV Reach of 1.737 million and a Total TV National Audience of 1.089 million. On 9Now, it recorded a BVOD Audience of 107,000 - up 32.1% year-on-year.
Tipping Point Australia was the No.1 afternoon game show across Australia with all key demos and Total People. It registered a National Total TV Reach of 1.593 million and a Total TV National Audience of 857,000. On 9Now its BVOD Audience of 89,000 was up an impressive 56.1% on the same night last year.
Today was the breakfast program of choice with Total People and People 25-54 in Sydney, Melbourne and Brisbane. It also won with People 25-54 across the 5 City Metro. It achieved a National Total TV Reach of 780,000, a Total TV National Audience of 318,000. On 9Now its BVOD audience of 47,000 increased by 38.2% on the same morning last year.
The 9Network was the No.1 network across the 5 City Metro on Tuesday with all key demos and Total People
9Now recorded the No.1 shares across the CFTA BVOD platform on Tuesday with all key demos and Total People
Seven reaches 5.45 million on Tuesday National total TV audience share, 6.00am to midnight: 39.1% National total TV audience share, 6.00pm to midnight: 36.2% 7plus: up 29% year-on-year 7NEWS: reaches 2.23 million The Chase Australia: reaches 1.44 million Home and Away: #1 drama, reaches 1.24 million Stranded on Honeymoon Island: reaches 1.02 million Sunrise: #1 at breakfast, 30% more viewers than Today
Seven Network reaches 5.45 million Australians nationally. 7plus: reach up 29% year-on-year. 7NEWS Tuesday: #1 program in all people in total TV. National reach 2.23 million, national audience 1.49 million. The Chase Australia Tuesday: National reach 1.44 million, national audience 746,000. Home and Away Tuesday: #1 drama. National reach 1.24 million, national audience 850,000. Stranded on Honeymoon Island Tuesday**:** National reach 1.02 million, national audience 337,000. Sunrise Tuesday: #1 breakfast program. National reach 1 million, national audience 413,000. 30% more viewers than Today.
NATIONAL TOTAL TV COMMERCIAL SHARES (%): 6.00am to midnight
Network
All people
25 to 54s
Grocery shoppers
Seven Network
39.1
35.4
38.9
Nine Network
40.1
40.5
40.6
Network Ten
20.8
24.1
20.5
NATIONAL TOTAL TV COMMERCIAL SHARES (%): 6.00pm to midnight
Viewers still sampling. Let’s see what the ratings are like by next week.
We were reminded last week during The Project finale that they debuted with over 1.2 million viewers but by the second week had dropped to 739,000 viewers.
What a disaster from 10. Never learnt from previous mistakes. They have run out of ideas. Surely we will see a reboot of Yasmine’s getting married soon.
Rolling out the ‘Yasmine’s getting married’ gag is the definition of running out of ideas.
In truth, I think they are right on the money with the 10News+ concept. It’s just the execution that needs refining. I think it needs to maintain a steady ship, give viewers the headlines, relax a little and be less ambitious. Keep the tone of the successful 10 News @ 5 going, but spice it up with a punchier flow (someone mentioned NBC News Now as a template in another thread - 100%). But they are on the right path.
And as I said previously, the interesting slot in this ravamp is 7pm. I think it is the one to watch.
I think the numbers are in line with expectations, it was never going to launch > 300k and then immediately take off. This will take time to build. If they can push it past 300k by the end of the year, that would be a solid result. I agree with others that last night was a noticeable improvement over the launch, but it still needs a bit more kick!
Do you honestly think that is going to happen? I think it is going to keep falling once enough have sampled it. This type of show may work once a week on a Sunday, I just don’t see it overall being compatible with 10s weeknight audience’s and ratings are reflecting that. They need more of a point of difference to compete with 7 and 9.
I wouldn’t be surprised if 10 go for a more gameshow hour 6.30-7.30 from next year. Put Deal at 6.30 and something fresh at 7pm (either a new concept or try and revive another previously successful format like Price is Right or something).
Compared to itself not a disaster. But losing a bigger lead in, than night 1 had, from a 100k drop to 200k drop.
One thing 10 should probably breath a sigh of relief on is, it hasnt hurt the 5pm news
There’s potential for growth, if they can secure some compelling, broadly appealing exclusives and make a few adjustments. I don’t think the strategy itself is flawed; they’re targeting an adapted news audience at 6pm and aiming to capture even a small share of that market.
How can you even consider that it’s the right concept when it’s failed 3 times before? They need to have a different strategy to the other two main networks.