Ratings for Home and Away have taken a hot this week. 850k is the lowest Tuesday since March and up to 100k lower that some recent results. I guessing that some are choosing Family Feud Deal Or No Deal and will catch up on H and A during the week.
Not the easiest (or fairest?) comparison, given 7:30 airs for 30 mins and Tipping Point was a 90 min special.
If you look at the average audience across 7:30 + Walking With Dinosaurs at roughly 442k viewers, Nine wouldâve still been well in front by about 200k.
I think the 10 news + ratings would be what 10 was expecting. The success is measure on the 6-7 hour - is it rating more than that and does it cost less than what was there previously and it would see the answer is yes. Its rating higher than 6-7 normally rates and costs less than what that hour was costing previously.
Interestingly the Brisbane rating increased from day 1 which is why it looks comparatively high.
I wonât be able to post this regularly as it looks like interest in 5-city breakdowns had diminished a lot recently so itâs not worth adding extra work to the task of compiling the numbers.
Looking 5-city diabolical number at 174k for 6pm. ButâŠ
Nationally, 10News+ grew from the 5pm state news bulletin in 16-39s. I think growth from the 5pm bulletins would be one of the key things expected from it. As expected, grocery buyers straight to 7 and 9 at 6pm. This will be an area if they want traction they will need to adjust their execution and possibly storytelling.
Itll be the 25-54 that 10 will be interested in. They specifically said they were moving away from 16-39 in favour of 25-54. And in that timelsot with DOND also at 7pm, its currently lower than what was there recently.
Not saying that is the end game (we know Ten is trying to bite into the Seven/Nine 25-54 sandwich) but that was the example available from the above numbers about growth from 5pm. That is the key message.
No i totally get it.
And as i also mentioned yesterday, even though its not performing great, its currenrly not dragging the networks other shows down, which gives 10 time to focus on adjusting and prompting the show.
Especially in the demos it wants, since the demos couldnt save the Project anymore.