Have they started playing ads yet? 71% of their listeners may be aged 25-54 but their share will only ever be something with a 4 in front of it. Sadly that format is far too eclectic for a MMM metro, let alone regional.
But - I do agree with you on the 80s to now playlist. It’s lazy programming just to stick to decades and chop off at the bottom as we progress through the 2020s.
I wouldn’t be so sure. It’s only been in the market for 18 months - will be interesting to see how it develops.
And yep, there’s ads, but they are minimal.
It’s the reason as a 31 year old, I enjoy listening to Triple M 2000’s, Triple M Adelaide is okay but still edges too old and closer to what my dad would listen to, even if I do enjoy it sometimes. Too much Jimmy Barnes and older music. Triple M 90’s is okay as well.
I agree. I think that the current format is too close to Pure Gold in Sydney and Melbourne, needs to move back towards rock with a lean towards 90’s and 00’s similar to the sound in the 2001-2004 phase when Byron Cooke had some involvement in the music. Sadly I feel Perth’s real alternative format is still at risk of being cut. Noticed more hours of it taking the greatest hits log around the cricket and evenings
Certainly the best of their DAB+ stations (though half the listeners of classic rock).
Which works in Brisbane, and a GHD format did attract an increase in listenership post-4KQ.
It’s a good format isn’t it? I quite like it because it’s different. And the whole ‘real alternative’ works well as a challenger, an ‘underdog’, but in other markets Triple M is ‘the only station for summer’. If Triple M really wanted to go alternative they could try and sound like JJJ, like they did in 1995. That was a disaster.
Somehow, Tim, I think it’s probably a bit more blokey (and acting like “real men”) to be working out on a job site than it is talking shit on an internet forum.
I am a tradie and so are a lot of my mates. We listen to RnB and most other types of music and I’ll tell you something, we are not sissies.
Tim, it 2025 not 1980.
The rock that metro MMM should be playing can also cross into the pop genre and be broad enough to keep females happy.
Benson Boone has had two great hits in the past six months that would sit nicely on metro.
I love Kasabian’s “Fire”. A bloody top tune.
I’d even throw Jelly Roll on. A bit of country doesn’t hurt. “I Am Not OK” can be its No Talk Day theme song. “Save Me” can be one of those “handbrake” songs - ones that are soft enough to break up a long loud session.
There’s enough out there - it just requires them to take some initiative.
Heard an announcer on the regional Triple M hub this afternoon say something like “Triple Ms New Year’s Resolution is to stop playing the same songs over and over”. Which made me laugh and think “yeah, that won’t last long”