Fitzy from Nova breakfast doesn’t live in Sydney.
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Also Moonman before Mick was from Melbourne.
There’s even a history of SCA piping up breakfast shows from Melbourne on 2Day with Hughesy and Ed and Em Rusciano before that.
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Triple M appear to be dropping some ‘entree’ podcasts for Sydney Breakfast before they go to air in January as a bit of a “get to know you”
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Good. They need to give it a red hot go considering they don’t really have a strong drawcard to the show.
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2MMM’s new breakfast show will outrate Nova96.9’s breakfast by the end of 2025. That’s my prediction.
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Very bold, I hope you’re right but it’s very tough to move the needle in the Sydney ratings market.
Plus Sydney isn’t as sports mad as Melbourne and Brisbane so it might be a tough ask, I just hope SCA sticks it out with these guys for longer than 2 years.
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I just think Fitzy, Wippa & Kate need a bit of a reboot.
Nova96.9 is massively generic compared to when they first launched & shook the Australian radio industry.
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Very true, I think all of the CHR stations in the metros do.
I’d like to see management’s hands forced but the ratings in Sydney don’t seem to change too much, nor does it really when it comes to playlists which a quite stale around the dial at the moment imo.
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Ben Liam and Belle will be on Sydney breakfast eventually I reckon
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MMM would do well to listen to Radio X UK and learn how to do a really good male rock station.
And pinch Ugly Phil for breakfast and build a show around him for Sydney.
That would be a game changer.
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Because it worked so well the last time they tried it…
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If they had a sports guy co-host and do chats and talk Rugby etc it might. But you need someone like a Christian who can command a show to anchor it so it’s not just a jukebox.
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bust a move
young mc on triple m sydney right now what the fuck
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well don’t just say it, bust a move.
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If you want it, baby, you got it, (just bust a move!)
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Id expect that from the regional network. Not the metro starions. Shouldve played the Angels’ Am I Ever Gonna See Your Face Again.
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Drop the rock facade on the metro Ms and create a nationwide greatest hit station that isn’t afraid to play Chilli Peppers or AC/DC/Chisels or something a little different but still like MTV of the 80s.
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the music is ok they need to ditch the sports calls and talkback
if anything with the music play some metal in the play list
leave the regionals to there all over the place playlist
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I think a major issue is that ‘traditional’ rock music is no longer the default genre that young men listen to (and hasn’t been for some time) - and the fracturing of the music market hasn’t helped the rock bands of the new generation gain a critical mass of audience.
Triple M targets 25-54 males. If we pick the middle of that age range and go 40 years old - they were 20 in 2004 when rap/RnB was having a huge moment - Outkast released Speakerboxxx/The Love Below, D12 had huge hits, 50 Cent had just come into prominence, Kanye released The College Dropout. That still continues now with other artists in that genre too.
They just played Hold the Line by Toto (I hate that song, so I’m biased) - released in 1978 - most of their target audience wasn’t alive when that song was released. That’s not to say they shouldn’t play big hits from rock legends but be selective - let’s remember the oldest listener in their target market was born in 1971 now.
If I was running Triple M, I’d look to ape a Jack-FM format or Channel X (NZ). Mix it up and realise your listeners probably have more varied tastes.
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