Triple M Adelaide doing stupid stuff again; they have dumped the Number One drive Adelaide show - Rush hour for the Melb version!!
Serisouly do they not look next door to Kiss and see what happens when this occurs! Do they not look back 10yrs when they tried this before?
They are number one for a reason, they became the voice of Adelaide/Local.
Adelaide peeps want to hear Adelaide!!
Who are the idiots that run this station??
Shocked when I read it this morning, boneheaded decision making from higher ups, just handing the drive slot to the competition. If you like sport talk youâll have to settle for the below par FiveAA now. Disappointing Triple M.
Sadly, the cutbacks are industry-wide, and SCA is under extreme cost pressures.
You would have to wonder how long the regional Queensland Rush Hour with Elliot and AB will survive, before being replaced.
Bit of a surprise there. Perhaps TripleM may be even looking at comedy led drive show in 2025. While JB& Billy are good on air, the quality of the program drops away when they are absent for large periods outside the main footy season. At a glance it seems the Sydney rush hour seems to be more consistent in that regard. Will be interesting to see how this plays out!
the funny thing is doing this kind of crap only accelerates the decline as listeners turn off and go to Spotify / podcasts etc
The other issue is execs coming in from overseas such as the UK and bringing that national mindset with them that is prevalent over there but national shows in breakfast and drive just donât work here. the market is just so cut throat that stuff like that doesnât fly
What I donât understand though with the industry cost pressures etc. is how do the little guys survive? Operators like Rebel Media with comparatively tiny audiences seem to manage to run pretty live a lot of the time and turn out a quality product. I also often wonder how does New Zealand support SO MANY stations with a national market of only 5 million people (the size of Sydney or Melbourne or Queensland)?
I can understand the need to network regional stations for sure, but in a city the size of Adelaide?
Something really doesnât add up for me. Itâs seems the whole model of commercial radio is wrong in this country - are the operators too big and profit-hungry? is the 2-station rule a factor? Somethingâs fundamentally wrong.
Triple M is also ending The Rush hour in Perth.
I wonder if thisâll be the nation-wide end of The Rush Hour.
Maybe between Marty and the rumoured Hughesy & Kate reuniting, weâll see the return to a national drive show for Triple M.
Either that, or weâll see a simplified AFL and NRL version of the show - coming from Melbourne and Sydney.
Now it only leaves FiveAAâs sportâs show, and ABCâs Drive with Jo Laverty as the only local drive shows in Adelaide.
Same people who ended local TV news in Regional SA 
Ultimately it comes down to the difference in economics between a small private operator and a large public operator.
All the big operators are public companies. When a company decides to take money from investors to grow their business, they make an agreement to do everything they can to give those investors a return - generally in the form of a dividend from the annual profits, and growth in the overall value of the investment. The balance of which of those is more important varies, but bigger companies lean towards the emphasis being on the annual dividends so that the investors can get regular income.
This means that every conversation in that company comes back to, is this a wise use of our money. If we have $50K to spend, do we get better value from paying for a mid-dawns announcer, or does it give better value if we add it to the marketing budget for the breakfast show. If we cancel the expensive, personality driven show, weâll save $1 million, is the decline in revenue less that that?
The questions about, what makes better radio, what preserves the craft of radio, what makes us feel warm and fuzzy etc, will always be a secondary consideration.
For a smaller operator, like Rebel, they only need to please themselves. I donât know @AJ1 and donât know how he operates his business, so this is all speculation, but being a radio fan, he probably gives a higher priority to the non-financial side. It may well be that money could be saved cutting a shift, but if the difference isnât too much and it resulting in a product he wasnât proud of, then it doesnât happen. Profit still has to be some consideration, but a small operator is able to decide that a smaller profit is sufficient and anything above that can invested into areas that donât necessarily deliver immediate of guaranteed profit growth.
The same could be said for other markets. In Sydney, itâs really only 2GB and ABC too with a local drive show.
And WSFM.
Plus SEN SA but they arenât on digital radio so it sounds terrible compared to the others.
Thanks didnât realise they did local drive - thought they only had local breakfast, and some local sport, and the rest came from Melbourne.
Outside of evenings, drive has been consistently the worst performing daypart for Triple M Adelaide. In a cost-cutting world, it makes total sense - assuming that they take the (much better) Melbourne show from next year.
Surely JB and Billy wonât get the axe, their ratings have been through the roof recently. Iâd like to think the Melbourne show will be syndicated in Adelaide, even though Triple M havenât confirmed that yet, just said â2025 drive showâ.
The Rush Hour was the number one rated drive show in Adelaide in the last ratings survey. Only beating Mix by 0.1.
Canât think of anything worse than listening to a Melbourne based AFL drive show. SA want to listen to a show that talks about our local teams. Donât care about Collingwood etc.
Exactly - thereâs a reason why Triple M rates very well in Adelaide - itâs local for most of the day, and itâs what people want to hear.
I feel for the staff impacted, but am hardly surprised. The local Rush Hour is largely unlistenable and as soon as it starts I switch stations. Hearing Jarman bang on about himself for two hours is just too much for me.
Iâm tipping a syndicated drive show with JB & Billy, including regular contributions from Bernie Vince and Greg Blewett moving forward.