The focus on terrestrial ratings is the problem. And this argument tends to be the ABCās approach on TV.
If young people donāt watch terrestrial TV, why bother catering to them at all. Give up the game and focus on older audiences.
And what you get is an ABC FTA channel with flagship shows that almost entirely focus on the āgood old daysā. Back In Time For The Corner Shop, Great Australian Stuff, Spicks & Specks, The Newsroom, Barons. You get some experiments, like that new Auntie Donna show, but itās exceedingly rare. The ABC that made āedgyā shows for younger audiences, like The Chaser, The Glass House, Hungry Beast, Good Game, is just totally gone. Donāt even get started on a show like Grand Designs, which will be lost on anyone under 35 who canāt afford a house.
And Iām not saying bring back The Chaser. Iām saying bring back something new in that vein.
This is all an existential risk, and itās by design. Through board changes (remember how forward-thinking Mark Scott was with iView) the new guard has stopped competing in digital. Theyāre programming primarily for terrestrial and almost never factor in the potential of iView to compete with streaming services and become their main TV output. Imagine an ABC that had commissioned Koala Man or Heartbreak High. The creator of the former was pushed back by the ABC. According to Michael Cusak:
āIām completely done with networks like the ABC because in my opinion theyāre not really interested in representing an Australia that is, I think, what Australians want to see,ā he said.
"I think because weāre here, we have to hide certain things. Weāre a little bit embarrassed to be our true selves. Weāre kind of stuck in this strange situation where we donāt know if we want to be seen as silly or serious. We definitely have an identity issue in Australia, but Americans can see us a little bit differently.
Just because younger audiences arenāt listening to FM radio doesnāt mean Triple J is dead. The ABC should be building back Triple J with a focus on digital. The app should feature genre and general shows on-demand. It kinda does now, but the design of the app highlights live radio over everything else. They should go even harder with playlists and curation. Like A Version is a huge success on social media already. How could they expand that? They should be streaming Live At The Wireless on iView. Look at Coachella on YouTube this past weekend. Itās trending worldwide. Why arenāt Triple J at least streaming recorded sets from Groovin The Moo in that way?
The ABC focusing on digital TV and FM radio will be the death of it. And critical news organisations like News Corp skew the message by focusing only on terrestrial ratings.
The ABC should be coming back to them and talking about digital growth. And if there is no digital growth, they should work on fixing that as a core focus, not a side project.