Despite some dramatic headlines, the first story was about a zoo visitor.
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Dickie & Belinda hosting today’s show
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Sylvia was reported as sick and David preparing for Hopelessly Devoted. Britt Warburton did entertainment.
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The show’s most competitive result of the year on Tuesday.
| Rank | Description | Network | Reach | Average | BVOD |
|---|---|---|---|---|---|
| 28 | TODAY EXTRA | Nine | 538,000 | 190,000 | 18,000 |
| 29 | THE MORNING SHOW | Seven | 535,000 | 195,000 | 14,000 |
In the 5city markets Today Extra won 106,000 to 99k for TMS (Broadcast TV).
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Today Extra pulled ahead of The Morning Show in the 5-city markets for a rare win 112,000 to 110,000. With BVOD that was 126,000 to 120,000.
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Are ratings any higher this year without Studio 10?
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Ratings look similar for both shows. Definitely not higher.
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Moreover, are 10’s replacement programs doing better or worse than S10 was ??
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DC and Belinda are hosting Good Friday Edition of Today Extra this morning and presumably on Easter Monday too.
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Wednesday’s 5cities number was 131,000 (Total TV) 118,000 (broadcast) for a win over TMS that had 126,000 / 115,000.
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Today Extra made the top 30 in reach yesterday and was just 9k behind TMS nationally. The show won the 5city market 124,000 to 121,000.
| Rank | Description | Network | Reach | Average | BVOD |
|---|---|---|---|---|---|
| 28 | THE MORNING SHOW | Seven | 609,000 | 226,000 | 16,000 |
| 29 | TODAY EXTRA | Nine | 579,000 | 215,000 | 21,000 |
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Today Extra with 123,000 in the 5-city metro results ahead of TMS with 116,000 on Wednesday.
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Last week’s ratings were interesting with TMS less than 2,000 ahead of Today Extra in the 5-city metro market.
Seems like the contest is closer this year.
Tuesday Belinda and Sylvia who is celebrating a birthday.
Richard and Christian on KTLA
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Shame our breakfast sets don’t look as good as that
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