Presumably Belinda Russell will be brought back in to 5 days a week to cover for Sylvia when she’s on maternity leave again.
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Congrats, I guess Belinda will be back…
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I hope Sylvia eventually returns to presenting news in some form. I do miss her presenting bulletins. But she’s a star on morning tv too.
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No, they simply air the highlights packages on Saturdays/weekends for the advertorials. Included as part of their advertising packages and gives bigger exposure.
The only real cost is having someone editing the programs together.
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Today Extra was almost 30,000 ahead of The Morning Show yesterday. The show has posted a few wins in the last 2 months but this is the biggest. TMS’s rating was way down on usual, below 100k.
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Since Sonia left the ratings seems to be quite good for the show.
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They are obviously benefiting from a stronger, more competitive lead-in. But @TV.Cynic, do you think some S10 viewers have turned to Extra?
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No. Today Extra seems to maintaining a steady audience across the year. TMS has posted some of its lowest ratings for the year recently with a lower lead in from Sunrise.
Almost never mentioned, of course, is ABC News Mornings on ABC that is also in the equation - yesterday it had roughly the same audience as TMS.
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That doesn’t really count, as it is just a news channel simulcast.
Why do we need “(Mornings)” in the title still?
That’s even worse then. A simulcast is close to TMS. How embarrassing.
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At the time it was because the show was transitioning from being called “Mornings” to “Today Extra”. Guess the @moderators never changed it after that 
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Wow! A massive result for Today Extra! I think also the new temporary studio is playing a role too. Transitioning from Today to Today Extra in the same studio is working.
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Really good point! Plausible reasoning behind the spike in viewers! Hopefully the execs realise this and FINALLY wake up after all these years of a shoebox studio!
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We seem to always see Studio 10 disappointing results, it would be good to get a figure for ABC News Mornings to compare with the other morning shows.
I believe the mods don’t fall into the category of ‘elderly and infirm’ who are the target audience of these shows.
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It’s about double the audience of Studio 10.
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No show yesterday or today due to Nine’s extended coverage of the US presidential election.
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