Update: numbers continue to be competitive - 10k difference yesterday.
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Well I didn’t know that.
I’m glad they picked DC and Sonia/Belinda/Sylvia.
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Now THAT would have been interesting. They clearly wanted presenters with pre existing chemistry. Given Today Extra haven’t won a ratings year since it debuted (even MORNINGS), it seems the incorrect decision was made re hosts.
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New episodes return Monday 30 January.
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Looks like Today Extra returns this morning.
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Is it because The Morning Show is back?
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Odd to start the new show on a Friday. Why couldn’t they just start on Monday?
I know that Today was extended until 10am last week and this week (until yesterday), with the Australian Open coverage began at 10am. And the tennis had a later start today. But to advertise today’s show as a Summer Series, if it was a new episode (aka “season return”).
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In addition it was on Sydney and Melbourne that got the whole show - cut short in Brisbane and adelaide and not shown on Perth.
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Why does it matter? This seems like a very odd question to ask.
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Because as mentioned above, it was cut short in Brisbane and Adelaide, and not aired at all in Perth. And the show hadnt aired in the last two weeks. A summer edition would have suited better today. And have the new episode air nation wide on Monday.
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But what did it hurt having a current live show today? I don’t get the issue.
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Noone knew it was on. Even @TV.Cynic didnt realise it was on, as it was coded as a summer series when Nine annoinced its scheduled a week (or 2?) ago. If they had advertised it as a new episode (series return), i wouldn’t have had an issue.
Unfortunately, all Nine have been advertising during the Australian Open is Married at First Sight, and randomly A Current Affair. Some attention towards Today Extra would have been nice too .
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someone uploaded this dog segment on facebook but its an hour long video and pretty much the rest of the show.
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ads and all! Hopefully someone can archive this
Looks like Today Extra didn’t have a closer this morning went from the final ad break to the Morning News.
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Today Extra had a rare win over The Morning Show yesterday. They have been getting closer in the last couple of weeks. Perhaps starting the show talking about MAFS is a help?
It was quite a big margin of 15k. The previous day TMS won by 4k. Today Extra won in Sydney but the biggest market was Brisbane. The last segment of the program was 20k ahead of TMS Extra. That then saw Nine’s Morning News 20k ahead of Seven’s.
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It was a great show.
Not only was Today ahead of Sunrise yesterday but Today Extra had a 15k win over The Morning Show. as well as leading in the last 30 minutes.
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