Monday -
Deb Knight is presenting news in the studio.
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I feel that Today is going to receive negative feedback from today’s OB. Whilst they seeem to be more committed to making a communal difference, they don’t have the ability of flexing between special coverage and light stpries and for the latter to still feel appropriate.For example, whilst the team were bantering about the kicker of the news, the faces of the rural community were ones of disgust and bewilderment.
Deatils of telethon on 20 August
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Jerrie Damasi (Nine News Perth’s Crime Reporter) is presenting Today Perth News (6/8/2018).
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To compensate for Sunrise’s Drought Coverage, Today have made a late change.
Karl is live all week with extensive coverage of the Drought Crisis. Sylvia is co-hosting with Georgie back in the studio and Deborah Knight is reading the news.
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DROUGHT RELIEF APPEAL DONATIONS SOAR OVER $2 MILLION
Nine’s FIGHTING FOR OUR FARMERS Drought Relief Appeal has now raised an astounding $2,158,451 since its launch last Thursday.
Whilst this is an impressive amount, more funds are desperately needed to support our drought-stricken farmers across rural Australia, and viewers are encouraged to dig deep.
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TOMORROW: KARL STEFANOVIC LIVE NEAR COONABARABRAN, N.S.W.
WEDNESDAY 8 AUGUST FROM 5.30AM AEST
This week, TODAY continues its comprehensive drought coverage, with host Karl Stefanovic on the road interviewing drought-affected farmers across Australia, sharing their stories and bringing viewers special reports.
Tomorrow morning, Karl will be LIVE from the Windy Hill farmstead in Bugaldie, near Coonabarabran in north-western New South Wales.
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The Daily Telegraph reporting on the ratings slide for Today against Sunrise. Using national ratings, the gap is wider than the metro ratings.
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Over the past month, Today have added a rolling label strap to every headline:
It is quite sensationalist when it is the same style as it is in breaking news mode.
There are many underlying issues which are affecting the ratings, other than the chemistry between Karl and Georgie, which can be fixed in the short term. However, I thought this was noteworthy:
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Those straps were in place a long time ago (since last year I think). I agree that they look rather sensationalist and tacky.
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TOMORROW: KARL STEFANOVIC LIVE FROM THALLON, QUEENSLAND
THURSDAY 9 AUGUST FROM 5.30AM AEST
TODAY continues its commitment to bringing viewers comprehensive drought coverage, with host Karl Stefanovic live from the heartland, meeting our farmers as they struggle through the worst drought in 100 years.
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The strap is unnecessary and looks terrible.
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Lowest rating in four years or is it ten years?
Thursday (09.08.2018): Sylvia Jeffreys is co-hosting withe Georgie as Karl is on the road reporting on the drought crisis. Lara Vella is reading the news today.
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Quite embarrassing figures for Wednesday; <220000 and more than a 55000 gap.
One must wonder whether Georgie Gardner really misses presenting Nine News Sydney on Friday/Saturday nights (a position at the network she managed to hold very successfully with minimal media attention between 2014 and 2017) and doesn’t see her current position as Today co-host all it’s cracked up to be.
Because the question has to be asked: Is Today still leading the breakfast ratings in the Sydney market or is Sunrise outrating them here too?
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