Triple Home And Away Thursday was back on Seven with the coding showing the first episode with just over 700k dropping to 600k for episode three. It helped Seven cruise to an easy national win thanks to big shares in AFL markets while Nine won Sydney and Brisbane. .
AFL Thursday featured Western Bulldogs convincing win over North Melbourne , that just missed the top 10 with 541k, up 15k from last week to a five-week high. Also back in the schedule was Clarkson’s Who Wants To Be A Millionaire UK that had 224k.
There was lots of sport on Nine with the opening round of the NRL Women’s Premiership that saw the Eels with a narrow win over the Sharks average 284k, 400k lower than the NRL game of the previous week.
Meanwhile Day 4 at Wimbledon had main channel status in AFL markets. The prematch had 146k lifting to 386k for the night segment while the late segment had 274k and included Alex De Minaur’s win to proceed to round three.
Airport 24/7 was up to episode 5 on 10 with 372k watching, up 30k from last week. The one off special The Kim Kardashian Diamond Heist followed at 8.30pm with just 126k. The revamped early evening program continued to fall with 10 news+ down to 159k while Deal Or No Deal at 7pm had 241k. 10 are going to have to address the 6pm timeslot urgently.
Joanna Lumley’s Danube continued for ABC, improving slightly to 484k while a Grand Designs Australia repeat followed with 309k.
Nine News won the 6pm news contest with a 35k margin after Tipping Point topped 800k at 5pm for an easy win.
9News was the No. 1 program across Australia on Thursday night with Total People and all key demos. It was the No. 1 program with Total People in Sydney, Melbourne and Brisbane, as well as the news bulletin of choice with People 25-54 and People 16-39 in Adelaide and Perth. The combined bulletins registered a National Total TV Reach of 2.044 million and a Total TV National Audience of 1.354 million - up 16.6% year-on-year. On 9Now, its BVOD audience of 132,00 was up 38.9% on the same night last year.
A Current Affair dominated the 7.00pm timeslot with Total People across Australia. It recorded a National Total TV Reach of 1.534 million and a Total TV National Audience of 1.002 million. On 9Now, it achieved a BVOD Audience of 96,000 - up 21.5% year-on-year.
Thursday Night NRLW secured a National Total TV Reach of 1.313 million and a Total TV National Audience of 284,000 and on 9Now, it secured a BVOD audience of 40,000.
Tipping Point Australia was the No. 1 afternoon game show with Total People and all key demos across Australia. It registered a National Total TV Reach of 1.515 million, a Total TV National Audience of 803,000 - up 5.5% on the same day last year and a BVOD audience of 79,000 - up a massive 43.6% year-on-year.
Today was the breakfast program of choice with Total People in Brisbane. It recorded a Total TV National Reach of 817,000 and a Total TV National Audience of 319,000 and a BVOD audience of 47,000 - up 30.6% on the same morning last year.
9Now was the No.1 CFTA BVOD platform on Thursday across Australia with People 16-39
I don’t think that is what hurt the show given the audience for that would’ve been relatively small in the scheme of things, 10 just not quite in tune with what their audience want to see at 8:30pm clearly.
These sorts of specials are better left to sit on streaming, or aired in later slots.
Seven #1 nationally in total TV National total TV audience share, 6.00pm to midnight: 44.3% National total TV audience share, 6.00am to midnight: 43.2% 7plus: #1 in BVOD, up 33.2% year-on-year 7NEWS: reaches 2.02 million AFL Thursday Night Football: #1 sport, reaches 1.59 million The Chase Australia: reaches 1.26 million Sunrise: #1 at breakfast, 30% more viewers than Today
Seven Network reaches 5.6 million Australians nationally. 7plus: #1 in BVOD with a 43.9% share; reach up 33.2% year-on-year.
6.00pm to midnight:
Seven Network: #1 nationally in total TV in all people with a 44.3% share.
Seven Network: #1 nationally in total TV in grocery shoppers with a 44.1% share.
Seven Network: #1 nationally in total TV in 25 to 54s with a 42.9% share.
6.00am to midnight:
Seven Network: #1 nationally in total TV in all people with a 43.2% share.
Seven Network: #1 nationally in total TV in grocery shoppers with a 43.1% share.
Seven Network: #1 nationally in total TV in 25 to 54s with a 42.3% share.
7NEWS Thursday: National reach 2.02 million, national audience 1.32 million.
Seven’s AFL: Thursday Night Football: #1 sport program. National reach 1.59 million, national audience 541,000. Up on previous week.
The Chase Australia Thursday: National reach 1.26 million, national audience 637,000.
Home and Away Thursday: #1 drama. National reach 973,000, national audience 705,000.
Sunrise Thursday: #1 breakfast program. National reach 963,000, national audience 405,000. 30% more viewers than Today.
NATIONAL TOTAL TV COMMERCIAL SHARES (%): 6.00pm to midnight
Network
All people
25 to 54s
Grocery shoppers
Seven Network
44.3
42.9
44.1
Nine Network
37.9
37.6
38.2
Network Ten
17.7
19.5
17.8
NATIONAL TOTAL TV COMMERCIAL SHARES (%): 6.00am to midnight
If they moved 10News+ budget to drama could they save Neighbours and at least get 200k eyeballs on the main channel.
Would appear that nothing is going to be competitive on 10 between 6-7 ever again. It’s not like the market is going to dramatically increase, just continue to splinter come warmer months and with increased options to spend our time on.
No idea how it works - but if the contract is up - Could Ch10 purchase The Chase or Tipping Point off the other channels and play 6-7? I wonder how it would rate?
I have been thinking that a gameshow hour might be something worth trying.
I think they should try something like this:
6pm - Deal back in this slot
6.30pm - Launch another gameshow here. Either a new concept or bring back something like the Price is Right
7pm - A new Project style show for 30 mins. Something smaller and cheaper for them to produce. Maybe even focus more on entertainment / pop culture news and guests rather than the usual headlines.
So if 10’s idea was to save costs to maintain ratings they’re definitely not succeeding in the latter, which will hurt their bottom line.
Fact of the matter is Deal + Project rated better than 10 News+ and Deal in the 6pm-7.30 slot. At least both Deal and Project scored 300K across 90 minutes, whilst 10 News+ is barely above 200K most nights and Deal is still rating a tad lower than The Project in the 7pm slot.