The Project 🪦

What was the old one?

the old on-air team. Nothing to read into given they aren’t linked to the show anymore

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what’s cheeky about it?

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I’m surprised that Roving are even bothering to post headlines to socials if there’s no show

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Because they have over a million followers and over a few posts, get 10s of thousands of engagements. So when ready to actually announce something, they’ll have all these active members

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The Project resurrected?

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It sounds like they are trying to ramp up an online / social media news presence to keep a younger audience engaged, a bit like The Daily Aus. It wouldn’t surprise me if it eventually expands to a podcast or something as well (better yet a 30-minute younger skewed news / entertainment news program in the future would be cool).

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I think it has potential, using an existing brand.

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I don’t know if they’ve been doing this for a while but it looks like they have ramped up to include video content/commentary https://x.com/theprojecttv/status/1972588711582871859

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It’s all very strange that they are trying to keep this brand alive. I wonder if they’ve been picked up by another network perhaps? Otherwise, what’s the point?

Channel Nine??

you don’t need a TV network for an online profile. There’s enough social media platforms to distribute video content and the show already has a strong following, e.g. almost 500k on X/Twitter and almost 300k on YouTube. The challenge is monetizing that.

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The Mediaweek article a few posts above yours explains their thinking/reasoning.

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So there’s editors/an editor or someone voicing over the video as well as the socials admin now?
How many people still work as part of it?
It’s very strange to be built back up, however slight

No idea but i imagine it’s a very small team.

Knowing 10, it would eventually lead into more than one day program and then back into a 5 or 6 day program as 10news+ replacement

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Interesting development. Through Roving or 10 directly I wonder.

LFG!!!

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Why are you using that acronym and what do you mean?

I wonder how credible the rumours are. It would be interesting if they chose to do a cut-price version of The Project.

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