TV Tonight has an interview with BritBox Australia general manager Moira Hogan.
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I’d love to see our FTA networks pick up some NASA+ documentary series/shows to air. They look good IMO and could be a point of difference for Friday/Saturday nights.
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That’s probably more of a ABC or SBS thing. And who wants to put on American flag waving after everything Trumpy has put the world through?
Netflix joins the Video Futures Collective
Media industry think tank, the Video Futures Collective (VFC) today announced the addition of Netflix Ads to its membership.
The Video Futures Collective now includes the leading premium video streaming environments in Australia today: Amazon Advertising, Disney Advertising, Foxtel Media, Netflix Ads, Samsung Ads, SBS, Vevo and YouTube.
The Video Futures Collective is a think tank created to champion the commercial contribution and future growth of video streaming within the Australian media landscape. It aims to drive research, education, and advocacy to elevate the role of video streaming across connected TV audiences. Working with advertisers and agencies, it’s also focused on building a sustainable, scalable and accountable digital video ecosystem.
Toby Dewar, Member of the VFC steering committee and Director of Customer Engagement, Foxtel Media, said: “The addition of Netflix Ads to the VFC’s ranks is a landmark moment that reinforces our collective reach across the vast majority of Australian streaming audiences. The Video Futures Collective formed to fill a gap in the market and serves as a space where streaming platforms, marketers and agencies can come together to shape the future of premium streaming video advertising. With Netflix Ads now at the table, that vision is stronger than ever, and we are excited to see how our collective collaboration drives the category forward.”
Heidi Monro, Senior Manager of Advertising Sales at Netflix ANZ, said, “Netflix joining the VFC marks a significant next step for our Ads business in Australia. VFC serves as a crucial forum for dialogue and partnership amongst streamers, broadcasters, advertisers, and publishers, enabling us to achieve shared industry goals, and enhancing industry practices and measurement techniques, and we’re excited to play our part.”
Going forward, Netflix will have the opportunity to join with new research projects and broader activities with the VFC. Examples of VFC research projects already underway include:
Research to better understand the commercial contribution for brands across video streaming platforms.
The largest ever Australian study into attention and context amplification for video streaming. The study explores high attention, low clutter environments to establish the value and impact of premium content.
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In the US
Streaming hit a new high in May, surpassing total viewing of broadcast and cable TV for the first time, according to Nielsen.
Subscription services may have defined streaming years ago, but free outlets have increasingly made their presence felt, most notably YouTube. The Google-owned video giant in May hit its highest share of viewing ever, at 12.5%, which was also the biggest share of any streaming service to date in the Gauge report. YouTube topped Netflix by five full percentage points during the period.
Three FAST services – Pluto TV, Roku Channel and Tubi – have reached the statistical threshold of being broken out in the Gauge. The three combined for 5.7% of total TV viewing in May, more than any individual broadcast network.
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Interesting UK development.
As part of the tie-up, ITV viewers will be able to watch Andor, Only Murders in the Building, The Kardashians and The Secret Lives of Mormon Wives via a “Taste of Disney+” rail on ITVX. At the same time, a new “Taste of ITVX” rail will launch on Disney+ with the likes of Mr Bates vs the Post Office, Love Island, A Spy Among Friends and Vera.
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Controlling my tv? That won’t be happening. 
The research firm estimates that the Warner Bros Discovery -owned streamer has a 5% share of the 8.1 million households in Australia’s video on-demand market. Netflix leads with a 73% share, followed by Prime Video with 35%, Disney + with 35%, Stan with 24%, Kayo with 20%, and Paramount+ with 19%.
The Kantar report reveals the estimated subscriber percentages for the main services.