The increasingly crowded streaming market

Television Streaming
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With Disney and Apple set to launch its streaming offerings soon and the possibility of HBO entering the Australian market, the streaming marketplace is starting to look a bit crowded

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It’s not just the pricing, it’s the mix of technologies, features and designs that is frustrating. Android and Apple TV’s attempt at organising the chaos should be commended but it’s still a huge mess for the user.

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Still to me feels like we have 4 main ones , Stan , Netflix , Prime Video and Foxtel Now.

10 All Access with it’s 100 and something titles is really not worth signing up for .

Disney Plus and Apple , until they launch, probably still minor players in the Aussie market. Unless we get The Simpsons here … which I doubt.

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Yes! add into that the inconsistency between platforms

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This is probably what we will end up with (existing services in bold):

  • Disney+
  • Fox (I’m sure new owner Disney will have Fox as a separate service due to its rich back catalogue)
  • Sony (maybe a reboot of their previous “Crackle” service)
  • NBC Universal (general entertainment and movies, separate to Hayu)
  • Hayu
  • 10 All Access (CBS)
  • Warner Bros (maybe Warner Archive)
  • HBO Max
  • MGM/United Artists
  • Dreamworks
  • Roadshow (with lots of Aussie content)
  • Netflix (with Netflix originals and little else)
  • Stan (with Paramount content)
  • Foxtel Go
  • Amazon Prime Video
  • Apple
  • YouTube Plus
  • 7plus extra (possible paid version of 7plus with no ads and some exclusive content)

That’s a total of 18 players in the market within the next 2-3 years.

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You are forgetting Kayo and the Foxtel’s Drama service coming

Plus that British one that launched.

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Acorn TV?

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in alphabetical order as requested, and with some possible additions:

  • 7plus extra (possible paid version of 7plus with no ads and some exclusive content)
  • 10 All Access (CBS)
  • Acorn TV
  • Amazon Prime Video
  • Apple
  • BBC (possible)
  • Disney+
  • Dreamworks
  • Fox (I’m sure new owner Disney will have Fox as a separate service due to its rich back catalogue)
  • Foxtel Go
  • Foxtel drama/entertainment
  • Hayu
  • HBO Max
  • Kayo
  • MGM/United Artists
  • NBC Universal (general entertainment and movies, separate to Hayu)
  • Netflix (with Netflix originals and little else)
  • Roadshow (with lots of Aussie content)
  • Sony (maybe a reboot of their previous “Crackle” service)
  • Stan (with Paramount content)
  • Warner Bros (maybe Warner Archive)
  • YouTube Plus
    a total of 22
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Not that I’m condoning it but the fragmentation of these services will ensure a resurgence in pirating content

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Has pirating content dipped since the streaming services came along?

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First I’ve heard of it. What’s the details on it?

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Its this fabled “Project Ares/Jupiter” that has been written about recently

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23 if you include free streaming service Tubi.

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I am only mentioning paid streaming services in my list.

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My experience is that nobody under the age of about 21-22 understands how to pirate content. It’s really just a single generation that got used to it pre-streaming.

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I think there is room in the market for 5 main players. Most comparable countries have historically had 5 major free to air networks. And 5 subscriptions are about the historical cost of a foxtel subscription.
I think it will settle as Netflix, amazon and Disney as the big 3 and apple and Stan will be a second tier. The rest will fade away.

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I’m having flashbacks to a former workplace 15-20 years ago when younger colleagues would distribute the latest pirated material to the older members of staff on disc. I never had the patience or adequate internet speed to be bothered. I’d be in JB Hi-Fi every other week in those days looking for something binge worthy.

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I think there’ll be some consolidation of those streaming services in 18-24 months. It’s been economically proven that highly fragmented market does not survive. There can only be many slices in a pie before it breaks down.

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Surely the studios are well aware of the negatives with a congested SVOD market. A lot of the services on that list are a maybe anyway. I think most of the services unavailable here will strongly consider using well established platforms like Stan or “Ares” before launching their own platforms here.