Disney, HBO and Paramount are all globally recognised brands, because they are the names of the global distribution arms. Arguably HBOmax could have been named after Warner Bros, both are internationally recognised.
The issue for Peacock is that the branding is based off of NBC’s logo, which for the domestic market is great, but for international markets have no value. If the service was named after Universal Studios, it would have a much wider recognition.
Random thought - why don’t the FTA’s offer a premium service? E.g 7 Plus Premium. By all means keep the free version with ads, but I would’ve thought an option of $10 a month would be attractive to some viewers.
A new report from regional consultancy Media Partners Asia found that Australia had 22.1 million premium video subscribers as of the end of August, up from 19.4 million at the same time in 2021. Netflix claimed 30 percent of the pie, according to MPA, with Disney+ and Prime Video each taking a 17 percent share. Local operators Foxtell OTT bundle (which includes Kayo, Binge and Foxtel Now) and Stan trailed with 12 percent and 11 percent shares, respectively.