Billionaire Adrian Portelli turns on The Block: ‘Less than one per cent’
Adrian Portelli was Nine’s darling after snapping up every home on The Block last year. Now, the billionaire has turned on the network as the feud gets messy.
“They’re completely out of touch and unrealistic,” Portelli said.
“The Block pitches themselves as a good opportunity for families to buy these famous homes, but these houses aren’t built for everyday Australians. They are meant for the super-rich.
“Who is going to go and bid on them when they know they’re competing against billionaires? These houses aren’t targeted at everyday Aussies. They’re multimillion-dollar homes.”
Portelli revealed the real reason he turned his back on The Block was that they knocked back a pitch for “My Reno Rules”, which has since been picked up by Channel 7.
“It was initially going to be with Channel 9, but they lost interest,” Portelli said.
“So I said, ‘All right, if you don’t see the potential in it, I’ll take it somewhere else’. I went to Channel 7, pitched it within five minutes, and told them, ‘If you want it, great; if not, see you later. ’ And sure enough, twenty minutes later they rang me up and said, ‘let’s do it.’ That’s the story behind that.”