Not sure, they’ve just kept saying “we won’t break away from the action” and “you won’t miss a second of the race”.
10 do a grey job with these big events. They have a large team and it’s well produced. The quality of the broadcast is on the screen and they do a much better job than the tacky shit we get from these other broadcasters who allegedly claim they do things better.
The problem being - where does this coverage go or leverage to. Most F1 fans won’t watch (they’ll have the Foxtel/Sky Sports feed), so you’re doing it for the casual fan.
Good lead-in for Celebrity but it doesn’t do anything really for their sports department other than showing once a year (+Melbourne Cup) they can do a big number production.
And the fact they put on such a good show then probably shows to leagues that they are happy to do a once off but put in a remote effort for their regular football broadcasts, so why should they go with them.
aaaaand they’ve taken a break. And it’s picture in picture! “Thanks to Sigma and Harvey Norman you won’t miss a moment” Can’t cap as it’s overwritten on 10Play by the normal ads.
Edit: a couple of seconds slipped through:
Ten knows they’ll get viewers regardless - while alternate options will limit the potential audience, they’ll still get decent numbers watching with a range of levels of interest. There is also a likelihood that it will attract more then previously too thanks to the increased interest thanks to Drive to Survive (the AGPC are saying that the series had an impact on ticket sales too)
I’m not a big fan of localising the race coverage just because it’s a local event, but that’s me (and there is also an alternate option)
There is a class of sporting events (Aus F1, Aus MotoGP, Melbourne Cup) where you basically make the sport take a backseat to turn the coverage into a promotional opportunity for the network - they have little (if any) control over the content and there are often long gaps between actual sporting action to show.
Ten have become really good at it - shame they have fuck all to promote.
Their Saturday night prime time 10Bold games are usually hosted and called from the ground.
Their internationals are also hosted and called from the ground.
If they’re in Sydney.
But they are not regulars, they are in essence once-offs.
I thought Melbourne as well. I’ve seen coverage from AAMI park.
Someone should tell the commentator that “10 News First” follows not “10 News”.
Yeah they have done it on occasion but not regularly. They have the main studio coverage and called from Sydney with a correspondent and an expert at the ground.
Has 10 gone to the news yet lol. This race is very over time hahaha
No they haven’t.
I just switched it over and checked.
Woah, what a race!
I also think this will have disrupted regular Sunday day time audiences, not to mention the AFL (Syd, Melb, Adel) is one-sided. Could see news services affected and into prime time, where Easter break also sees some repeats. 10’s 5pm hour will also need adjusting.
Australians Lapped Up The Formula 1® Rolex Australian Grand Prix 2023.
Reaches 2.95 Million Australians Nationally. The Race Peaks At 934,000 And Has 11.5 million Minutes Viewed On 10 Play, Up 6% On 2022.
- Formula 1® Rolex Australian Grand Prix 2023: Reached 2.95 million Australians.
- Formula 1® Rolex Australian Grand Prix 2023 - Race: #1 sport of the day, dominating all key advertising demographics.
- #1 in its timeslot.
- 698,000 national viewers, peaked at 934,000.
- 48.8% commercial share in under 50s, 51.5% in 25 to 54s and 46.9% in 16 to 39s.
- Formula 1® Rolex Australian Grand Prix 2023 – Post-Race: #1 sport program of the day, dominating all key advertising demographics.
- #1 in its timeslot in all key demos.
- 742,000 national viewers, peaked at 891,000.
- 37.6% commercial share in under 50s, 36.9% in 25 to 54s and 35.7% in 16 to 39s.
- 11.5 million minutes viewed on 10 Play, up 6% on 2022.
While a capacity crowd of more than 130,000 people flocked to the Albert Park Grand Prix Circuit in > Melbourne on Sunday for the fastest race in the country - the Formula 1® Rolex Australian Grand Prix - Australians raced to their screens to catch all the live and free action of the race on 10 and 10 Play.
With a peak national audience of 934,000 viewers, 698,000 national viewers tuned in to see Max Verstappen win a chaotic race which was stopped three times and ended under the safety car, while Australian Oscar Piastri scored his maiden world championship points.
The race was on pole position claiming victory in the key advertising demographics, under 50s, 25 to 54s and 16 to 39s, as well as total people with a commercial share of 45.5%.
In Melbourne, the race commanded 60.8% of viewers in under 50s, 62.9% in 25 to 54s and 49% in 16 to 39s.
Yesterday’s post-race was the #1 sport in Melbourne.
From Friday to Sunday, Network 10’s coverage on 10 and 10 Bold reached more than 2.95 million national viewers, while 10 Play recorded more than 273,000 live streams across the weekend.
The 2023 Formula 1® Rolex Australian Grand Prix dominated social media yesterday, trending on Twitter throughout the afternoon with more than 239,000 tweets using #AusGP on Sunday alone.
Racing commentator and 1996 Formula 1 World Champion, Damon Hill, said: “It was an incredible weekend of racing at Albert Park, and I was thrilled to be involved with Network 10’s broadcast and call all the heart-pumping action of F1.
“Melbourne knows how to put on a show, and it was an amazing atmosphere with huge crowds and incredible buzz combined with fantastic racing, so it was just a perfect weekend to see Max Verstappen take the win.”
Expert Formula 1® reporter Rosanna Tennant said: “I love coming to Australia for F1 and this year was better than ever showing the prowess of the city and the whole production team here to deliver this iconic, global event.
“The crowd were clearly behind Oscar Piastri on his home turf driving for McLaren and it was tremendous to see him drive with such passion and conviction,” she said.
Adam Cush, Director of Sport Production, Paramount Australia and New Zealand (ANZ), parent company of Network 10, said: “The Formula 1® Rolex Australian Grand Prix was full throttle this weekend and showed its dominance as one of the premier sporting events in Australia.
“Melbourne pulled out all stops in the 70th anniversary of the first race at Albert Park and didn’t they turn it on for a stand-out weekend of racing.
“Once again we’ve delivered an unrivalled broadcast, with our expert on-air team led by former F1 World Champion Damon Hill calling all the action and our production crew delivering an exemplary telecast, available live and free for all Australians,” said Adam.
Nick Bower, General Manager – Ad Sales, Paramount ANZ said: “The weekend was an outstanding success with the support of our fans, sponsors, and partners Formula One Management and the Australian Grand Prix Corporation.
“F1 delivers unrivalled appeal right now that was lapped up by our sponsors who were keen to leverage the momentum and consumer power of Formula 1® fandom.
“Thanks to our sponsors such as 7-Eleven and their fuel partner Mobil, Harvey Norman, Shannons Insurance, PlayStation 5, Salesforce and Visit Victoria for joining us over the action-packed weekend. And major packages with Toyota, Patrón, Ford, Sigma Lenses, Suzuki and Telstra.
“We were also thrilled to introduce the new Live Engagement Breaks this year allowing us to stay with the race through the commercial break, continuing the entertainment for viewers so they didn’t miss a minute of the high-octane action, and delivering brand messages,” said Nick.
But Murdoch and Seven kept saying tonCricket Australia no one watches ten!
As posted in Sky Racing thread, 10 is facing competition from Tabcorp (which owns Sky Racing) for the next broadcast rights deal to the Melbourne Cup carnival. 10’s current deal with the Victoria Racing Club expires at the conclusion of this year’s carnival on November 11.