Yeah they have done it on occasion but not regularly. They have the main studio coverage and called from Sydney with a correspondent and an expert at the ground.
Has 10 gone to the news yet lol. This race is very over time hahaha
No they haven’t.
I just switched it over and checked.
Woah, what a race!
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I also think this will have disrupted regular Sunday day time audiences, not to mention the AFL (Syd, Melb, Adel) is one-sided. Could see news services affected and into prime time, where Easter break also sees some repeats. 10’s 5pm hour will also need adjusting.
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Australians Lapped Up The Formula 1® Rolex Australian Grand Prix 2023.
Reaches 2.95 Million Australians Nationally. The Race Peaks At 934,000 And Has 11.5 million Minutes Viewed On 10 Play, Up 6% On 2022.
- Formula 1® Rolex Australian Grand Prix 2023: Reached 2.95 million Australians.
- Formula 1® Rolex Australian Grand Prix 2023 - Race: #1 sport of the day, dominating all key advertising demographics.
- #1 in its timeslot.
- 698,000 national viewers, peaked at 934,000.
- 48.8% commercial share in under 50s, 51.5% in 25 to 54s and 46.9% in 16 to 39s.
- Formula 1® Rolex Australian Grand Prix 2023 – Post-Race: #1 sport program of the day, dominating all key advertising demographics.
- #1 in its timeslot in all key demos.
- 742,000 national viewers, peaked at 891,000.
- 37.6% commercial share in under 50s, 36.9% in 25 to 54s and 35.7% in 16 to 39s.
- 11.5 million minutes viewed on 10 Play, up 6% on 2022.
While a capacity crowd of more than 130,000 people flocked to the Albert Park Grand Prix Circuit in > Melbourne on Sunday for the fastest race in the country - the Formula 1® Rolex Australian Grand Prix - Australians raced to their screens to catch all the live and free action of the race on 10 and 10 Play.
With a peak national audience of 934,000 viewers, 698,000 national viewers tuned in to see Max Verstappen win a chaotic race which was stopped three times and ended under the safety car, while Australian Oscar Piastri scored his maiden world championship points.
The race was on pole position claiming victory in the key advertising demographics, under 50s, 25 to 54s and 16 to 39s, as well as total people with a commercial share of 45.5%.
In Melbourne, the race commanded 60.8% of viewers in under 50s, 62.9% in 25 to 54s and 49% in 16 to 39s.
Yesterday’s post-race was the #1 sport in Melbourne.
From Friday to Sunday, Network 10’s coverage on 10 and 10 Bold reached more than 2.95 million national viewers, while 10 Play recorded more than 273,000 live streams across the weekend.
The 2023 Formula 1® Rolex Australian Grand Prix dominated social media yesterday, trending on Twitter throughout the afternoon with more than 239,000 tweets using #AusGP on Sunday alone.
Racing commentator and 1996 Formula 1 World Champion, Damon Hill, said: “It was an incredible weekend of racing at Albert Park, and I was thrilled to be involved with Network 10’s broadcast and call all the heart-pumping action of F1.
“Melbourne knows how to put on a show, and it was an amazing atmosphere with huge crowds and incredible buzz combined with fantastic racing, so it was just a perfect weekend to see Max Verstappen take the win.”
Expert Formula 1® reporter Rosanna Tennant said: “I love coming to Australia for F1 and this year was better than ever showing the prowess of the city and the whole production team here to deliver this iconic, global event.
“The crowd were clearly behind Oscar Piastri on his home turf driving for McLaren and it was tremendous to see him drive with such passion and conviction,” she said.
Adam Cush, Director of Sport Production, Paramount Australia and New Zealand (ANZ), parent company of Network 10, said: “The Formula 1® Rolex Australian Grand Prix was full throttle this weekend and showed its dominance as one of the premier sporting events in Australia.
“Melbourne pulled out all stops in the 70th anniversary of the first race at Albert Park and didn’t they turn it on for a stand-out weekend of racing.
“Once again we’ve delivered an unrivalled broadcast, with our expert on-air team led by former F1 World Champion Damon Hill calling all the action and our production crew delivering an exemplary telecast, available live and free for all Australians,” said Adam.
Nick Bower, General Manager – Ad Sales, Paramount ANZ said: “The weekend was an outstanding success with the support of our fans, sponsors, and partners Formula One Management and the Australian Grand Prix Corporation.
“F1 delivers unrivalled appeal right now that was lapped up by our sponsors who were keen to leverage the momentum and consumer power of Formula 1® fandom.
“Thanks to our sponsors such as 7-Eleven and their fuel partner Mobil, Harvey Norman, Shannons Insurance, PlayStation 5, Salesforce and Visit Victoria for joining us over the action-packed weekend. And major packages with Toyota, Patrón, Ford, Sigma Lenses, Suzuki and Telstra.
“We were also thrilled to introduce the new Live Engagement Breaks this year allowing us to stay with the race through the commercial break, continuing the entertainment for viewers so they didn’t miss a minute of the high-octane action, and delivering brand messages,” said Nick.
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But Murdoch and Seven kept saying tonCricket Australia no one watches ten! 
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As posted in Sky Racing thread, 10 is facing competition from Tabcorp (which owns Sky Racing) for the next broadcast rights deal to the Melbourne Cup carnival. 10’s current deal with the Victoria Racing Club expires at the conclusion of this year’s carnival on November 11.
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10 confirmed today that this year’s Melbourne Cup Carnival would be the last to be shown on the network under the five-year contract with the VRC.
As the incumbent, Ten had first refusal on the rights and the network on Thursday said it had declined to pursue a broadcast rights for the Melbourne Cup.
“Throughout the course of the current negotiations, it became clear that the nature of the agreement between Tabcorp and the VRC would require a move towards a core racing and wagering-focused broadcast product,” it said.
“Given this likely change in focus, combined with commercial constraints of the future agreement, Network 10 considered the preferences of its viewers and advertisers, and politely declined to move forward with the process.”
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Surely it was a dud deal from the beginning? A huge amount of cash for a short carnival that is slowly losing its popularity and wasn’t even a FTA exclusive.
If gambling advertising is further restricted (as it already is in SA), it would also make the rights less desirable you would think.
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Correct. 10 payed way too much for it. Hence why Seven walked away.
Could see Nine picking this up.
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Going with 7 would potentially mean not having to go head to head with the Sydney races. I think having them all as part of the same coverage would be a win for both carnivals
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If you lose all sense of control over the broadcast and you’re limited in selling the advertising around that then it wouldn’t be really a good deal for a one off event. The value lay in the add ons and cross promotion. It will suit seven just to roll it into their existing racing coverage and as it’s not exclusive it sounds right up their alley with their fetish for simulcast deals.
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I pointed out a while ago that if this were to happen (and was seemingly looking like heading that way), that’d have essentially become the ‘new Seven’, taking almost everything they once had. Just need Supercars now!
And they’d have Australian Open, a major winter sport (NRL), Olympics/Winter Olympics/Comm Games, Melbourne Cup plus other tennis, golf and rugby.
And what about Victoria 2026?
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I can see 10 looking at the rights for the following:
- Roland Garros Tennis
- Wimbledon Tennis
- Sydney to Hobart Race
Tied up to Nine for the forseeable future.
Doesn’t rate that well on its own anyway.
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It will no doubt bolster its sport line-up during November (which at the moment only has Australian Open and Australian PGA Championship golf, plus Davis Cup and Billie Jean King Cup finals if Australia make it).
But as Seriously pointed out, future restrictions on gambling advertising plus declining FTA ratings of Melbourne Cup could count against Nine, not to mention Seven’s existing deal with Racing NSW which sees the network showing Golden Eagle on Victoria Derby day and The Big Dance on Melbourne Cup day.
Rights come up after 2023
True, but Nine did extend their contract with Tennis Australia for the Australian Open rights, and having all four grand slams is a key pillar of Stan Sport as a platform, so it would not be at all shocking if Nine extended these rights as well. Plus, I am not sure that strategically it would be a good move for Ten. They aren’t exactly ratings drawcards and I can’t see how they would be leveraged to improve Ten’s other offerings. I have said before that I do believe that Ten need to go after some more sports where they can to rebuild their profile, but these rights could just be a waste of time and money for them.
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They need to go after Supercars. Almost like the late 90’s, ten required a sport and the sport that required 10 was Supercars.
Both are needing a major rebuild and could be the perfect match again.
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