Is there still SCA references in the Illawarra?
1 Like
The general 10 sponsor billboard aired in Canberra during a DOND repeat.
1 Like
I assume SCA and Ten must have a contract that isn’t easy to back away from because the “10 + SCA” logo is still appearing on CSA ads, including a new one with a charity called “Talk2mebro” which has started airing in the last week or so.
3 Likes
I believe SCA are still doing sales which probably includes CSAs. This arrangement will probably continue indefinitely. Especially given SCA are now merged with Seven. A combined regional TV sales arm including SCA and Seven (ex-Prime) sales teams can sell ads for both Seven Regional and Ten Regional.
The other option for Ten would be to outsource sales to WIN I guess, which isn’t out of the question either.
4 Likes
Hands across Canberra PSAs are still airing on 10 Canberra
WIN’s sales team merged with Nine’s network sales division shortly after WIN reaffiliated with Nine. As a result, any such agreement would effectively operate as an extension of any proposal Nine and Paramount may reach regarding the handling or absorption of Network 10’s metropolitan advertising sales division.
3 Likes
I’m guessing that will happen, especially given the shrinking market for FTA: there’ll presumably be packages for both Seven, Ten and the radio stations in markets like Bendigo and Townsville where SCA does sales for all three. Saves costs on things like overhead: I assume we’ll be seeing Ten stations move to where the Seven ones are or vice versa once leases expire
4 Likes