Ten On-Air Presentation

Another modified sponsor board

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Advertising Saturday’s line-up!

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Another Saturday promo

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“New” Selling Houses Australia? But that’s not their current lineup. Maybe they mean “New to 10”.

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I kind of wish 10 did some basic cheeky idents for state of origin to air in QLD & NSW like the ones they did for DoND, Big Brother, Love it Or List It and MCAU. Would be on brand for them, even showing them during 10 News or ST

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Why would they want to fo that? State of Origin is on Nine. They would be promoting a rival program and network.

7 does it with their news

New to FTA television.

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There’s a Hisense TV commercial around that I saw on SBS On Demand while watching the World Cup replays this evening and part of the ad, the lead role is watching soccer and a solid 10 logo is visible in the bottom corner on the LHS.

Wonder if 10 paid to be shown in that ad

Main channel promotion for 10 Drama

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Australian Bureau of Statistics actually sponsored tonight’s episode of HYBPA.

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Same for tipping point.

10 announced to staff this week they are closing down their presentation systems and outsourcing it to NPC.
10 free to air playout will commence coming out of NPC very early August with presentation staff made redundant by the end of September. This comes a year after 10 shutdown the operation of their own head end and outsourced that to NPC as well. The look and feel of 10 won’t change, however teething issues may become obvious over the next few weeks.

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This might mean that 10 may finally handle playout control of the regional SCA 10 stations.

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What’s the difference between the presentation systems and the head end please?

Presentation is essentially the playlist. Servers playing out content and running to a schedule. The head end is the system/servers that take the individual channels, mux them into a transport stream adding in EPG data and then send the muxed stream off to the transmitters.

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That coincides with the launch of 10’s timeshift channel in August as well.

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Presumably NPC would need to hire a some amount of roles to manage the additional workload from handling Ten’s playout? Hopefully some of those affected could make the shift across, unless that comes from those who would have been otherwise impacted from NBN playout presumably moving to MediaHub at some point. Either way hopefully it ends up more of a reshuffle of roles than a lot of net redundancies, given there’s still more or less the same amount of work to be done.

The worry I suppose is, this puts Ten in a situation where their main competitors control their destiny. The TX Australia case should surely have weighed towards keeping this internal. They might have a decent agreement to start with, but it could easily turn the screws with Ten having little leverage.

Perhaps this is why NPC has purchased new cloud based play out system VIPE.