Ten On-Air Presentation

These are still being shown occasionally which great. This one looks like an extended version of one previously seen.

Video

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Idents are great. The reason I know when someone has tuned to ABC Kids? Their super catchy ident tune. Would love to see similar from 10.

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I wish they would come back permanently before a show starts. I hate accelerated flow.

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Time is money sadly. Networks utilise every single minute for advertising revenue or promos for their shows….

Idents and “community service announcements” are often used to fill air time to help restore programming to schedule times, if live programming or last minute changes have caused discrepancies.
Hence why you have so many different lengths.

But they don’t program like this anymore. They time everything and the fact there is hardly any live TV done by the 7 and 9 now, there’s no need for them as they have short and long show promos.

Shows like MasterChef and The Block still get edits make quite close to on air.
Live news is always a variable.

I doubt that is the reason, because the network can still run idents (it is exempt ‘non-program matter’ so treated as program matter) and still show the same ads, provided they fit within the same hour for regulatory purposes.

The actual reason would be idents and presentation cost money to produce and make, especially if done out of house, but even if they could do them in-house, the resources to do these aren’t there like they were 30/40 years ago, you’d have to hire extra temps or divert resources from existing teams that should be very busy these days covering three or more channels and probably do other things like news graphics etc.

Edit: And of course everyone’s favourite accelerated flow argument, which has helped decrease the value of the networks image over the past two decades. Outside news and sport, networks don’t have as much of an image or impact as they once did.

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