Ten On-Air Presentation

Guys… It’s Ten!

It took them a decade to update their classification boards :confused:

They’re not going to be updating ONE & ELEVEN anytime soon, let alone the main channel.

They can’t even sort out their flagship news.

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I wonder how long the wait for the update to the endboard sting will be :stuck_out_tongue:
They are still using the one introduced in 2001, although I’m not complaining

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Melbournes one(s) on their building as far as I’m aware, haven’t been and they haven’t even replaced the globes in it. So only half of it all lights up :confused:

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After the notorious Channel X and TV Australia debacles I doubt Ten will want to stick their necks out and change their main logo (significantly), nor should they. There’s some truth in the saying “If it ain’t broke, don’t fix it”, which also applies to the endboard.


Apart from the X & TV Aus periods Ten have stuck with the simple circle with the Ten text inside for so long it’s familiar and why risk losing viewer recognition?

(There’s a reason Nine have had the same logo for so long, apart from the dots falling off brief mistake, but obviously Nine’s logo is uniquely good.)

The One & 11 logos however… they could be better.

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What about Seven? For three decades, they used variations of the 7 in a circle logo before dumping it in 2000 for the Ribbon 7 logo.

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Brisbane’s studios have recently been upgraded to the newest logo.

http://forums.mediaspy.org/t/ten-network-holdings/590/74?u=tv.cynic

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True. I should’ve also put my earlier comments in the context that Ten have been struggling for ratings for quite some time so won’t be as free with the cash for a rebrand.

A reminder of the time we all thought the logo would change but didn’t. A missed opportunity to refresh?

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Yes yes yes.

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I’ve always thought it might be nice if ten rebranded themselves back to 'The Entertainment Network".

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Why do people keep wanting Ten to go “back” in time rather than do something new and fresh?

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Yeah, I agree.

Ten probably could do with an On-Air Presentation refresh, but the chances of them changing their logo (or going back to the type of graphics they did ten years ago) in the foreseeable future are approximately 0%. It’s like the people who want “Move Closer To Your World” to be used by Ten as their news theme again…why?!

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That’s what I hope for to happen eventually. I just feel that Ten’s creative efforts for On-Air Presentation was very different to what the other networks had between the early to mid 2000s. I was just using previous examples of their On-Air Presentation attempts to show how Ten was creative in refreshes.

I don’t think at all Ten needs a new logo, but at least just use the variation of the Ten HD version. Ten was always tweaking the blue and yellow version for years, using 3D, flat and glossy for most of the 2000s, as it didn’t shift too far away to the corporate logo.

I’m not asking for something we’ve already seen, I’m just hoping it’ll be something creative that Ten hasn’t done.

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Keep it as is, or change to the numerical 10 which looked nice. Otherwise they need to focus on making their branding as consistent as possible.

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Numerical, nah, they did that after the roman numeral thing (neither of which lasted long), what’s next? Hexadecimal (“A” = 10)? :wink:

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I wonder if the 2017 lineup promo, especially this cap, is a sign of a new refresh of ten’s on air presentation? I’m not holding my breath for it though. But I quite like the 3/4 circle thing going on there. Would it look to 80s if that was the ten logo?

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For anyone wishing Ten would do a massive rebrand, perhaps with a new logo, be careful what you wish for…

If Ten’s largest shareholder gets his way & media ownership laws are relaxed, he may well do what he did to the other TV stations he’s bought and inflict the always large & solid mappy across his new affiliate’s stations (thanks to TV.Cynic for this image):


:smiling_imp:

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I spoke to someone who works at Ten about the “new” 10 logo and was told it was on the cards to change it and then the Foxtel thing happened and they pretty much shelved the idea with everything that was going on at the time being more important.

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I know a lot will disagree, and I’ve said this before. Ten should completely start off fresh, with a new logo and visual presentations, or adopt the current ten HD logo as their main logo.

I kind off liked this one @n1ck did:

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It doesn’t feel quite right. Seems to be missing something…
(Sorry I couldn’t resist!) :stuck_out_tongue:

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