10 at 10 sounds like a name of a game show, what a stupid name
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With a name like that, iâm hoping itâs more like The Latest.
Mock?
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This is not the mocks thread, provided by 10.
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I hate how the âLateâ doesnât line up properly.
Why doesnât this logo match the name â10 at 10: The Late Newsâ???
Also, damn, I got pretty close.
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For naming convention, if they are sticking with News First then it shouldâve just been as you mocked similar to Midday.
If they wanted to differentiate the bulletin, 10 News at 10 wouldâve been better IMO. But I can see why theyâve used this, 10 Late News is a bit of an institution in itself (even after being off-air for 10 years).
And hate the inconsistency between the name in the release and what they sent through.
Itâs the same old poor planning unfortunately, canât see the digital first strategy on 10 play first lasting sadly.
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Channel 10 try not to ruin a good idea challenge (IMPOSSIBLE)
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10 at 10 - sounds like itâs 10 minutes of news. A bit like the Ten Second Edition News sounded like it was 10 seconds long 
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Weird thatâs itâs 10 at 10 or whatever. 10 what??? And then itâs at 10:30 on the channel. Bizarre stuff.
Did they announce a newsreader for this?
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Theyâve fucked this. National and timeshifted. They need local fucking news in primetime.
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Iâd get it if it was like â10 News at 10â, that would make sense if they could be consistent with the timeslot.
But the naming convention is weird, it doesnât follow the other bulletin at Midday (which didnât rate a mention) and also differs to the titlecard image they made available.
Very little is known at this stage, including who will be presenting.
The late news details were buried at the bottom of the Deal or No Deal press release, where it mainly talked about the new evening lineup.
I mean this is 10 weâre talking about, so you should really lower your expectations cause youâll be disappointed.
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They just never learn! Grant Denyer at 6pm and national news thatâs all confused late at night. Itâs insanity.
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Whole thing sounds like theyâre going as cheap as possible, remove 2.5 hours of local news, add half an hour of national news. Following the cheap as possible theme, Iâm guessing theyâll do it out of Perth, directly following their local news. Saves them paying people to stick around in Sydney unless they pre-record the whole thing.
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No presenter announced as yet - anyone who reads the presenter forum will probably know who Iâm hoping will present however if that canât happen, maybe Candice Wyatt could do it out of Melbourne? She was a great presenter when she co-anchored with Quarters, and I love seeing her fill in for Jen.
Another (highly unlikely) option would be to go back to the future and bring back Jennifer Hansen, whoâs been available since last December when she left Smooth. However, not sure how successful that would be as 1. itâs been years since she read a TV news bulletin so not sure how familiar sheâd be to audiences and 2. even when she was at 10 she rarely presented nationally so doesnât have the same profile as Sandra, Chris Bath etc.
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The problem though is the only way that could potentially be viable is if the bulletin begins at the same time on the nights that it airs. Whether people here like it or not, thatâs something Australian networks are unwilling to commit to these days. Hence why 10âs solution to that self-inflicted problem is for the new late news to air first on 10Play.
Rubbish, they could do it if they wanted to. The reason they donât is the 7.30 shows often leading to nothing - or leads to HYBPa which can start later as nothing else follows
10 at 10 is an awful name. Sounds more like some sort of FM radio hour where they play 10 songs beginning at 10AM with no ads in-between.
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More of the same from 10 - big glossy announcement, lots of talk about doing something different and fresh but ultimately it will lack substance and fail to gain any real traction.
They should look to Seven and Nine in this space. Seven launched with something genuinely different five years ago which they have evolved over time. Nine slipped in quietly and has found a steady audience while using network resources to minimise costs.
Neither made a big deal of announcing their late night bulletins months before going to air. Both were focused on content rather than trying to attract attention at 10:30pm when nobody is switching on their TV.
Anyway, good luck to them.
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Honestly Iâd even take a timeshifted local news
Not being able to claim âlive and localâ is one thing but not even being able to claim âliveâ? Again, great idea but looking like bad execution
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