10 makes some fantastic shows and does some great creative promos
Where they fall down continuously is overall strategy
Over and over again
10 makes some fantastic shows and does some great creative promos
Where they fall down continuously is overall strategy
Over and over again
Really mate? Surely you can see this is a poor launch promotion.
Yeah, itâs absolutely ridiculous. Everyone involved should get sacked.
I would argue if youâre not going to do something well, donât bother. Save it
You take it so personally.
Can I ask what you think 10 donât do well in?
His posts canât be for real.
I think heâs just here to post garbage and laugh at us all engaging him seriously. Thatâs my only take
I genuinely try to engage maturely with him and attempt to understand his reasoning and rational but heâs just so dismissive and sarcastic and willing to always defend 10 even when itâs clear as day they need a change of guard.
Sarcastic immature and I think baiting us all for a laugh.
And yet you are not the polar opposite? The cognitive dissonance in a few members here is absolutely incredible.
Just because itâs not what YOU think THEY should be doing.
The thing is though most of what they do doesnât work⌠you cannot deny or twist that fact.
Never have.
10 was imploded by Murdoch - so much so that it was ground into administration WHILE IT WAS STILL SOLVENT because two billionaires spat their dummies - then it bounced back briefly when CBS bought in⌠but with their internal turmoil and eventual merger back with Paramount and international was handed over from the TV network to the production arm itâs gone downhill⌠to below zero.
BUT, the staff working there are doing the best they can with what they have. There is no budget for anything more than cut and paste promo.
Actually put 100 News promotion marketing experts in a room who know how to move the needle on news ratings via 10 second promos - and NO ONE would argue thatâs an effective promo
So youâve just admitted to the promo to being âa cut and paste jobâ (which is quite an accurate description) but yet you jump on the defence bandwagon when others call it out for what it is.
I donât get it?
I never said it wasnât.
I responded to your bullshit. Yours and Kick-It
But whatâs the bullshit? We are saying the same thing. The promotion of the new bulletin is poor.
What bullshit?
Do you think thatâs an effective 10 Second promo?
He doesnât. He said it was âa cut and paste promoâ.
Howâs that any different to what we are saying?
Iâm not following this at allâŚ
Most of what Lexington posts is emotionally defensively driven. Not a lot of logic to follow
This is BS.
Iâve overseen promo teams for 2 decades.
Effective promos donât cost money.
Clear concise marketing with a clear marketing and tune in message does not need a budget.
10 Second promos can be fantastically clear, creative and effective if the right people for the job are leading / executing.
And no - that Doesnât cost money either. There are marketing Genisiuis out there available for very good prices
I donât understand what weâve said wrong here?
10 are launching a new bulletin in a pivotal timeslot and all theyâve done is a few social media posts and a promo or two 3 days out from launch.
This is a media critique forum. We donât just criticise 10 but all forms when itâs due.
Any other channel or service spends weeks of promotion and in your face stuff. 10 are great at shoving Iâm a Celeb promos (tv, social media, radio, billboards, The Project) down our throat from November - January, why canât they do the same for their news service? Itâs a fair and balanced critique.
Itâs just baffling that Lexington is so emotionally attached to 10.