First as in priority is news rather than fluff. Not first as in time. That’s the way I’ve understood it. But who knows.
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Agree as in the tag line.
“We put news first” - my emphasis.
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And the others don’t?
It’s still a weird tag line and bulletin title.
That’s part of my point- any expansion would have to eat into Studio 10 (not that that is necessarily a bad thing). I don’t think it will start any earlier because then the news department would have to resource it. And if they wanted to increase their news presence, they’d be wiser to do it in prime time, 6pm Saturdays or 10pm weeknights. I see this as a move driven solely by Studio 10.
Late last year, they let her start later. So, she’s not seen before the 9.30 news. She doesn’t work at all on Fridays and alternate Thursdays from what I’ve gathered.
First to cut local presentation? 
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10 News First… broadcast for the day… weekdays at 5pm.
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It should be “10: News First” then if that’s what the first is meant to mean.
Official title of the new bulletin in the guides is 10 News First: Breakfast
Synopsis: Get ready for the day with the latest news from the 10 News First: Breakfast team.
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It’s been called that since TVBlackbox broke the story.
My guess is Cynic is just confirming what is available to them in advanced guides, since 10 themselves haven’t released any press releases themselves about the bulletin yet.
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Few mistakes on Nova Radio this afternoon… advertising 10 News First Sydney with Sandra Sully into the Melbourne market.
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Surprised they’re even advertising at all.
Wonder if they’ll bother to make mention at all of the new breakfast bulletin starting Monday.
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No surprise it’s gone on their news socials today, ahead of the launch on Monday.
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A promo played in Melbourne before “Switch on Breakfast” with Lachlan and Natasha
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Josh’s extended pieces the past few nights about weather patterns etc have been a bit ridiculous - nothing better to fill the time with.
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What a terrible promo. It doesn’t tell you what the bulletin is about or why people should ‘switch on’. You might get away with it for an established 5pm bulletin with well-known anchors but not when you’re launching a new bulletin. Stupid even for a soft launch.
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10 marketing is beyond bad. I don’t know who runs their marketing but how they keep the job is beyond me
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Might as well just air test pattern. Honestly the stupid morons can’t do anything.
Absolute garbage.
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