He is referring to a news site.
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Iâve banged on about this before, but a basic news site wouldnât have to be expensive or employ 30+
people.
They could have 1 video editor and one home page & copy editor to keep it going, plus contributions from their own journalists and local social media producers who were doing the same for 10 daily.
- Live streams of news programming and press conferences etc.
- Post clips from S10, Project, 10 News etc.
- Packaged daily news vision with short copy
- Stories sourced from AAP, CBS News etc
- Original stories from The Project / 10 journos
- Localized weather plug-in and 7 day forecasts
- Curated feed of tweets from their socials
- Press releases (internal & external stakeholders)
- Various daily viewer polls as required
- Host original podcasts from 10 Speaks
- Form to submit news tips and info
- Viewer story submissions area
- State and national show / talent profiles
- Contact details for each respective station
You get the idea, pretty simple basic stuff. Donât try and reinvent the wheel here, slowly build it up, work on the integration and then get more eyeballs and advertising dollars and donât get left in the 1990âs.
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Youâd need a producer for news programming and press conferences to oversee the content is ok for air and to monitor feeds, youâd need at least one producer to manage the post-clips from all their shows, youâd need someone choosing stories from international sources - making sure theyâre relevant and donât violate any licensing agreements locally.
Youâre asking the journos to either increase their story output for the day, or have additional journos on for the original stories.
Licensing from your weather feed provider for the weather feed, if they use the graphics generator they have in the studio, then you need someone to check whatâs going out is correct.
Youâll need a curator for socials.
Legal to oversee the internal and external press releases.
IT to oversee the site, someone to oversee talent profiles.
A manager to oversee the department.
I donât think your point is valid, I see an increase in AT LEAST 10 roles, Iâm sure there are others I havenât thought about.
Plus, I would what them to make sure the quality of their existing products doesnât decrease because of new endeavors. Nine Newsâ website is awful in my opinion, and their quality has gone downhill across their entire service.
An online presence is never going to work for 10 unless they bring something unique to the table.
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Stations in rural Canada and the US have news websites.
http://nbcmontana.com/
NZ has less people than metro Sydney and Newshub has a website
https://www.newshub.co.nz/home.html
My hometown newspaper That publishes once a week in a NSW town of 18,000 has news website
Prime7 has news website
Ticker has a news website
Come on now
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Newshubs digital team is at least 15 to 20 people who all look after different sections and across the country some just write basic articles others produce the live streams and host videos.
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Iâm not saying not to have a website, Iâm just saying itâs not as easy or cheap as youâre making it out to be.
They all have news websites, yes, but are they good?
Ticker is a dedicated news service, so again, itâs not a cheap operation. Itâs also a relatively new business, so I highly doubt it can be deemed a success yet. Letâs see if itâs still going in 2/5/10 years from now.
In order for these things to be cost effective, they need to be used. They need eyeballs and advertising investment.
Great to get your perspective on this - itâs likely that I have underestimated the bare minimum required roles that would be required to make this possible but thatâs not to say that itâs not doable on a much smaller scale and more nimble than their last effort.
With some strategic digital efficiency planning and allocation of existing resources available to them, they should be at the very least attempting to maintain some sort of news presence in the online space and not just exit it all together.
They have retained approx 5-6 social media editors & producers and at least 1 digital video producer that I know of from 10 daily to assist with creating and sourcing content for their local socials, which would ultimately be a loss leading department if they didnât try and monetize this in some capacity.
Their online news should fall under Ross Daganâs responsibilities as Network Director of News Content, he was directly involved in 10 daily also.
They also have Liz Baldwin as General Manager, Digital to oversee the technical side and planning, plus the technical team that looks after 10 play etc.
Journalists also filing for online is nothing new, it was happening for the last 2 years on 10 daily and happens at 7, 9, SBS the ABC etc. Itâs additional work yes, but they only have one (albeit extended) news bulletin per day currently and any additional online reporting should compliment the stories going to air when time / resources are permitted.
They already have an in-house legal team and I canât see how this additional work would lead to any new positions required in this team, Iâm sure theyâre probably checking the same releases for use across their other broadcast shows as well.
They already upload some clips to socials and whole bulletins get uploaded to 10 play, this is just re-directing them into a curated mobile first site rather than the lazy âFor more information go to 10play.com.auâ line which has absolutely zero meaning whatsoever as there is nothing there!
Likewise they are already going live on their social media accounts with various press conferences, or posting short edited daily videos of news footage - better to try and get the views on your own digital property than Twitter / Facebook / Instagram etc.
The main takeaway here IMO is that they tried different and it didnât work, their online presence should compliment and have a similar synergy of their broadcast news service, which 10 daily definitely did not.
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Newshubs app is outstanding I use that as a primary source and I live in Sydney.
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I would argue that 10daily was a buzzfeed wannabe, it was not different enough to stand out.
I agree with you @killy06, it didnât work. Admittedly, I probably wasnât their target audience, however, I never got the appeal.
I also agree that the representation they have on the 10play platform is pathetic, that their previous efforts on tennews/ten websites was the same, and that they need to do better.
I argue, completely unrealistically, that if theyâre going to do online then they need to spend some cash!
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Exactly.
Correct me if Iâm wrong, but the one thing 10 News has not tried is a âstandardâ news website, ah la 7news.com.au, 9news.com.au, sbs.com.au/News etc
Weâve had 10 Daily which was more a BuzzFeed site with quality journalism (which was to be admired, but not linked to their on air brand)
Weâve had bulletins and random clips uploaded to 10Play, but with no regularity or reliability (sometimes the newest clips were days old)
Weâve had the same done with ten.com.au before 10Play existed
But what 10 Have not done is had a news branded website that falls under their On air news brand Where video and text news is uploaded and filed all day long in a âstandardâ news website format
Ah la 7, 9, Sky, sbs, newshub, 1 News, ams literally hundreds if not thousands of stations and networks around the world.
Iâve never landed on news site be it CNN, newshubNZ, CBC Calgary or Fox Philly that is that is any different to 7news.com.au or sbs.com.au/news
No one is re-inventing the wheel here. Online news is not some far out of reach frontier that is difficult to crack
If 10 have never had this format, and it works for thousands of other news organizations - why does 10 need something unique?
They donât. They need 10news.com.au as a solid decent news site. Itâs the one thing theyâve never done
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Is that an adults only website?
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Agree.
And link all their social media to it. Simple.
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Another problem is that they donât own the www.10news.com.au domain name, it can be bought and is apparently valued at around $10k.
Theyâve got every other domain, tennews.com.au, teneyewitnessnews.com.au, 10newsfirst.com.au and countless others for 10 play, 10 daily etc
Securing that would be a good first step if they were to go down that route in the near future, or they could just use 10.com.au for everything and link everything there /news /play /speaks /allaccess etc
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10 could acquire it as .com.au domains canât be cyber squatted on as easily as .comâs from my understanding of auda rules.
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Because the ship has sailed! Habits have already been formed! People go to their news services that they trust and donât change their habits unless theyâre given a reason. I barely leave ABC News and The Guardian other than to verify their sources (yeah, Iâm THAT guy).
Nine had the benefit of being seen as news leader through the 90s and theyâve been able to coast on the habits of their audience into now. When they extended themselves onto more of an online portfolio, it was natural for their audience to gravitate to their online presence. When they migrated from ninemsn to their 9news presence, I would argue that they did it rather successfully and that they offered something unique with such a well planned site - even if my personal opinion is that it has made the quality of journalism suffer as a whole.
7news.com.au was a response to the competition, itâs almost a direct rip-off and was pretty much forced when. Most articles Iâve read, it doesnât even land in the top 20 news websites for Australia.
SBS is still a government mandated service to provide news for a more specific audience. Their online presence also reflects this quite successfully.
Given this, what motivation do 10 have to launch a platform that is just like the others? Theyâre commercial, whatever they do must return dollars. Their current ratings donât give them much platform to argue the same results as 9. Unless itâs unique, and worth changing habits, people wonât and it will be a failure.
Thereâs a habit on this form to just recommend doing what everyone else is doing, and that 10 especially, need to confirm to their competitionâs standards. However 10 have established a rather strong news presence on TV, one that I still enjoy watching - and thatâs after years of financial and management issues which none of their competition has seen nearly as bad.
You must bring something unique to the market in order to be a commercial success.
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A point of difference and something unique is always of benefit in a marketplace, I agree
But it makes no sense to have 5 newsrooms producing content that only gets played on air, when people dominantly consume news online
Sooner or later 10 needs to get into this space. The fact they gave it a big swing with 10 Daily shows they recognize this.
I maintain that a âstandardâ News site is what they have not tried yet, with a point of difference, of course! But thatâs what 10 needs to work out.
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This is where it would have been great if there was a good working relationship with WIN - as then you could launch a product where the distinguishing feature could have been lots of local news, especially as News just shut so many local papers. Obviously the problem is WIN seem too close to News Corp with their Sky News tie up.
Either way, I think they should seek to have their news operations go multiplatform - not just a website, but a source for national news for the independent papers that remain, perhaps with ACM or the independent AAP, and maybe for radio stations - if Nine News can become a radio brand, so can Ten.
Otherwise, I wonder if they could just rebadge the CBS News web content and drop in a small amount of Australian content at the top, and slowly expand if it works? Sure itâd be a bit US focused, but itâd be the lowest resource way of getting a full service news site.
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Um, and WIN have closed down most of their newsrooms and have no presence on weekends anywhere.
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Only if people want it. If no one places ads, if no one watches it, it isnât going to last long. Demand is the main driver for any business.
10âs got a couple of nichesâ for news, but youâve got to take a step back and look at whatâs there, how people are consuming news, and whether or not theyâll find your platform in amongst the quagmire of the internet.
What would drive people to 10âs news if they did as suggested in the posts above? Are the 5pm bulletin crowd and the 6pm add-on crowd going to jump to a proposed digital offer?
If theyâre filling a gap, because of a perceived lack of news online, I think, at the very least, they could do a simple news site where you can simply watch each filed report, as it was broadcast (without the introâs), without adding much to the payroll. Leave each video up for a month, then it can be deleted, and you shouldnât have too much burden on servers, etc. Make it simple, a bit like YouTube, chuck a banner ad on it, and Bobâs your uncle.