The numbers are staying higher than what 10 had previously been achieving. On some nights the numbers have been impacted by Perth viewers watching BBL and on others when there has been big news the numbers are up - yesterday for example rated higher than the previous week thanks to Sydney. It looks to me like approx 80% retention of the 5pm audience in 25-54 and up to 90% with younger audiences.
So, the numbers are better than before, however still not competitive. I think, anything more will need a big promotional push, more resources or some bigger change to 10 News overall.
Good move. Shouldâve been like that in the first place. I assume this is only in regards to the EPG and shouldnât alter the current bulletin formats.
Im thinking that they want people who are channel surfing to see that the news on 10 has just started, instead of them thinking that theyâve missed an hour of the 5pm bulletin.
I think that was determined from the first day. All the 6pm News had to do was to be an improvement on the gameshow in the timeslot, and it is and retaining more 5pm viewers into prime time.
Maybe not on the first day - part of their hedge for ratings purposes was the specific 90m format and not a split. Iâm not sure what internal KPIs they were also hoping to achieve, but if theyâve rung up all their old ones, it might be time to plant new ones.
Not bad for a completely cobbled effort in maybe 3 months max?
It is quite surprising they are still running the promos with Narelda in them, which comes across as a bit misleading.
Hopefully Ten Perth starts preparing new promos in the new year featuring Monika alongside Tim Gossage and Michael Schultz next to her, perhaps in front of the Perth skyline, or at the News desk.
Emphasizing her three decades of experience in the industry and perhaps some personal comments about the new role would be nice as well, a bit like the Jennifer Kyte promos that aired in Melbourne last year.
