Ten News Content and Appearance

Weird choice of the backdrop. That’s the rooftop of the Federation Square car park! Couldn’t they get a shot of the Princes Bridge looking towards Southbank and the western part of the Melbourne CBD?

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That’s the SBS building too right??

Robo cameras are smooth as butter. Really excellent tech, globally leading stuff. The keying is incredible. What a shame they couldn’t get the set design to the same level. But hey, at least that part is easy to change…

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Is a virtual set “cheaper” than an actual physical set?

These VR/3D designs have the same vibe as those graphics on election coverage.

In the long run, yes.
They will be able to replace it whenever they want at the expense of a few hours of graphic design time.

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That makes sense. Investing in the technology would allow the create new sets without physical sets anymore.

The cost for this was still high. The cameras are worth thousands alone.

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Surely this is the tech CBS is using in the US for their 24/7 Primetime news:

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Now with all this new branding, local news back in all markets and some new sets perhaps they could actually produce some promos. They need a network wide news positioning promo and local promos as well.

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It’s a good solution and outcome for ATV10, as they don’t have the space to create larger sets like their Melbourne rivals.

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Hopefully the VR server doesn’t crash and they’ll need to revert to slide projectors and overhead projectors.

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I think this is almost perfect. My gripes with VR sets like this is trying to make perspective look right, and they didn’t do a bad job.

The other issue is something I haven’t seen done right…


People in the real world have shadows and reflections. It looks like she’s just there, and not there, if that makes sense.

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Agree. I’m not sure what they can do here? The presenters feet and shoes just don’t look right.

I said above maybe they could create a real standing platform.

At least the virtual set is appropriately sized. Not too small, but also not looking like it was filmed in an air hanger, like some have done:


(ProSieben Germany)

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It’s NGV (National Gallery of Victoria) Australia building.

From Wikipedia:

Any idea why the headlines have been scrapped? Looks sloppy also what’s with the multiple cuts of the theme music once the VO starts.

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Some sets or should I say studio, just have a physical desk other may not have any desk at all (or a virtual desk).

They’re in the same uncanny valley as this, I’m afraid. I think it would look a lot more believable if they stopped showing the fake second storey. Looks a lot better in closer shots.

Noooo Jen, the alien spaceship is right above you!

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Agreed. If they made the virtual set a little smaller (no second storey), the desk wouldn’t look so tiny – it’s actually a reasonable size as it fits two with plenty of space to spare. Otherwise it’s actually pretty good.

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I think it is meant to resemble a news studio at the top of a building.