They should be using this colour palate below. Blue at the bottom and purple/pink at the top. But instead of a cityscape, for a national bulletin use a generic coastal or bushland view (or both at different times).
The second night’s rating for 10 News + dropped to 244,000 but it was interesting that 10 News at 5pm had its highest rating ever under the new ratings reporting system. It was up 60,000 on the previous Tuesday and up 90,000 on the equivalent day of last year.
There’s one program that is having an identity crisis.
10 News Late.
The new 10 News Late title card is being used on the program but the voice over says 10’s Late News and Ursula Heger is still saying Welcome to 10’s Late News.
The website still has 10 News First and the videos are labelled 10’s Late News.
I don’t really think anyone is confused by this or it’s that big of a deal tbh, they’re working through a complete rebrand.
The naming also doesn’t have to be so rigid, often you’ll hear or read “Nine’s Morning News” or “Nine’s Late News” but this doesn’t always match the naming convention of the title cards, voiceovers, how they’re captioned on the site etc.
Was looking for last night’s episode but couldn’t find it. I was typing in 10 News Late but the search was not taking me to the video. I used the old name and found the page above.
They seem to have rebranded their other programs. It may just be a case of not having the resources to do this one yet or maybe it has been forgotten.
Funnily enough they have indirectly via the 10News+ promos, spent the past few weeks promoting 10 News 5pm and its local bulletins to an extent they haven’t in years.
There’s a news tab across the top on desktop, sidebar on phone/tablet or bottom tab on the app which would’ve taken you right there, the late news would’ve been the first or one of the first results on the standard news landing page 10.com.au/news/national
The late news doesn’t have its own tile, all national bulletins sit under the same tile (which has weirdly been replaced with a pic of News+ rather than creating a separate one for the new show) with only state bulletins differentiated.
Also just tried to replicate (not doubting you might’ve had difficulty) the issue of finding the bulletin and every alternative name “10 News Late”, 10 News”, “10 Late News” or “10 News First” and all netted the same result.
Also a lot of the 10 News + promos might just be sending people to 5pm, not yet realising that its a 6pm show. Every second ad break the last couple of nights was a 10+ promo.
Why would they do that? The could record and present on the main set (as they have before) given it’s free, but it’s presented the way it is to minimize the amount of resources with crew used to pull the bulletin together.
Couldn’t see them going to the effort to modify/build a set for the late news given how old Melbourne is, how hodgepodge Brisbane is, and with Adelaide coming from a green screen.