Hmm how was that ever going to work with reality until 9pm and the US dramas at an hours length?
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Seems ambitious right? But not every reality or whatever airs at 7:30 is going to be a bloated 90 mins.
Love the background but god that 10 News disappears in places
Not sure if the white or dark blue variant works there
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For a simpler fix, having the circle slightly opaque could help the logo stand out a bit better?
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Under the proposed change, the local 5pm bulletin will no longer end with the presenter signing off.
Instead, the bulletin will finish on a full-frame weather graphic, with the weather presenter delivering the final line. They will be instructed to say something like “And that’s all your weather details for this Monday”.According to White’s instructions:
“No music, no goodbye, disclaimer along the bottom of the screen over the graphic.
Then we go straight into the Plus opener – pics and VO, not on camera.”
The intention is to transition viewers directly from the 5pm News into 10NEWS+, which currently loses the majority of its audience to 7NEWS and 9NEWS at 6pm.
The email makes clear the change will run as a one-week trial.
Following the unexpected success of Deal or No Deal , Network 10 opted to retain the game show alongside Millionaire Hot Seat .
Deal or No Deal had originally been slated for axing, but strong ratings in the 7pm slot saw it saved — forcing 10NEWS+ to be reduced to a half-hour to make way.
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They’d rather treat the symptoms than the root cause.
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Sounds awful.
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What a load of shit. This was done in 2011.
Let’s try to trick the audience into watching a show that they’ve sampled and alreasy made up their minds not to watch.
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Brave move to mess with 10 News for the sake of propping up Plus - I hope News doesn’t suffer - but if they are going to try transitioning that seamlessly they may as well go straight from weather to introducing the first story for Plus rather than still having the opener for it.
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So the weather wraps and then we go straight to a bunch of headlines for 10 News+ that cunningly switches the watermark color to white to match the 10 News bulletin.
I can’t see that fooling anyone. Too little too late. They’d be better running the news 1-2 minutes overtime (like ACA does every night).
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Is it just the watermark or the openers, logo wraparounds and everything?
Either way, no one will change their minds on that.
They did all this in 2011 with the news revolution. They even tried pushing the weather back to 6.05 to keep people watching. It never worked.
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Just extend the local bulletins to 6:30 and focus on the hour of game shows. Christ, how clueless are they?
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Agree. At least that was getting a constant 220k viewers a few years back.
There must be a better option. 90 minute news is just too much especially when the 6pm half hour is repeated. Viewers just watched the same reports less than an hour ago.
It makes sense to have accelerated flow but the audience isn’t stupid - they know the weather ends the bulletin and most will be hovering the remote to switch away from Ten News + like they have been since its inception.
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I agree. You will either be repeating stories you have already covered and unless there is new information it will quickly become repetitive, or you have to fill the half-hour with hyper-local nothing stories.
And the current 60 minute bulletin had over 400k average last night. Extending the news isn’t going to solve the issue.
5:00 Local News
6:00 Deal or No Deal
6:30 Millionaire Hot Seat
7:00 Local News
Surely would be cheaper than the 10 News + failure. I also feel it would be an alternative against ACA and H&A. I know ABC has 7:00 News, but I don’t think a commercial news at that time would be unwelcome. I know if I was watching Millionaire, I’d stay tuned in for the local news. 
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