The music they play at the start will wake anyone up.
And we all know how disastrous that was for the network:
2012 also saw Ten enter the breakfast TV market, but their foray wouldn’t last more than nine months. On the same day Breakfast aired for the final time, many experienced newsreaders (Ron Wilson, Bill Woods, Helen Kapalos and Bill McDonald to name a few) were sacked as part of cost-cutting measures.
None of those four I mentioned are on TV anymore, though I know Bill McDonald is presenting mornings on 4BC in Brisbane.
It was disastrous because of the poor way it was promoted and the fact that Murdoch and Packer were meddling. It was actually proven to be the right strategy moving forward because seven and nine pretty much copied it and increased their news output hours dramatically. Also it was news of extremely good quality.
If had been seen through for a good 5 years the network would’ve been in a different place. They quit if after 9 months because of packer and Murdoch. And then they put the network into ruin.
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Throw into that the fact 2011 was also Ten’s final year sharing the FTA broadcasting rights with Channel Seven (after which they became the sole FTA broadcaster, which is still the case today), and Network 10 would never be the same again.
Dare we also mention the centralization of 2020 when local bulletins were axed/merged/moved production elsewhere. Who in Sydney would care about what’s happening in Brisbane when Sydneysiders couldn’t travel to the northern city for most of that year, for example?
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That was that ridiculous Ross Dagan’s decision and he cut it to bare bones then got a big job over on CBS. Was worse than the 2011 cut and the 2014 cuts.
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Thankfully, the centralization was completely reverted by September last year when Brisbane got back its local bulletin, with Sharyn Ghidella being hired to present it not long after she was controversially (IMO) let go by Seven.
Adelaide got back its local bulletin in February 2023, albeit presented from Sydney, while production of the Perth bulletin was quietly returned to Subiaco the following month.
Network 10’s June 2013 crime based current affairs show “Wanted” starred Sandra Sully and Matt Moran with forensic anthropologist and cold case expert Dr Xanthe Mallett and Detective Superintendent Terence Dalton.
The promo was notable for the first use of the sky blue coloured 10 logo.
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Very polished show that should still be on air. Not sure why it only had a limited lifespan.
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Also worth noting the end of The Circle. ATV10 last mid morning show.
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The return of Eyewitness News in 2013
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Loved this relaunch. Fantastic graphics package too.
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First night montage
And another promo
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Opener for the 10 Brisbane’s first news bulletin; includes ident and line-up.
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I was thinking that the refreshed news graphics in dark blue would look good with this 2008 Brisbane set.
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Melbourne and Brisbane had similar sets around 2005? I remember they both had the same desks.
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Adelaide also had an identical desk as well between 2006-January 2011, but had a different background.
Re: Melb/Bris - yes the sets were identical, except in Melbourne Quarters would sit on Mal’s right and in Brisbane Brad McEwan (and later Michael Voss and Peter O’Dempsey) would sit on Marie-Louise/Georgina’s left. Once Melbourne changed its set in mid-2008, Quarters would move to sitting on Helen’s left.
Sydney and Perth both shared the same 5:00pm desk (with a different backdrop between 2000 and 2004) until June 2008 when production of the latter bulletin returned to the west.
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I’m assuming Melbourne’s was slightly smaller to accommodate the studio space.
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10 Brisbane’s 2011 set was one of the most beautiful state sets ever built, IMO. The scale and detail was perfection.
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