I have used these rebranded logos to develop a series of on-air graphics for the Ten Network and it’s multi hannels, which tie all the channels together in a bright and fresh way. I have used white space to enhance the branding of the network colours across each channel.
The logo itself is based of a ‘Loading’ circle, as posted by @DDN in the Random Mocks thread. The concept is that the circle surrounding each channel logo (10, 11 & one) is a continuously moving circle and never stagnant. You’ll notice by the watermark, that the circle disappears.
So here it all is - it’s a little hard to convey how i would envisage it all to move (After Effects is not my friend unfortunately) however the idea behind it all is a lot of reflective surfaces, moving gradient colours & sliding numbers & loading circles with network personalities a big part of station idents.
Ident End - 10 & one
Promo End Tags
The concept behind this, is the circle begins its loading motion and NOW appears, before transitioning to NEXT and then to 10 - as the RPG ends the circle will motion down to nothing leaving the 10 - before it fades into the simple watermark.
Ad Break Lead-in
During specific programs, on-screen graphics like this may appear before a series of commercials