Ten (Mildura Digital Television)

As well as discussion in the WIN Corporation thread.

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Presumably if they get a 7 Wagga feed (including local ads, etc), then they would get the Wagga Wagga news.

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I doubt It SCA are trying to sell off their TV assets as for Imparja they would need more government funding to do this If It wasn’t for the funding Imparja would have gone a long time ago.

Mount Isa is interesting because even though it’s part of Remote Central & Eastern Australia, two of the callsigns, ITQ and IDQ, are different from the rest of RC&EA (QQQ and CDT), while the third is IMP (Imparja) which is the same as the rest of RC&EA.

If the MDV license wasn’t allocated - then yes, that is the correct reading in my view. However I believe that through the allocation of the license, and subsequent changing of the channel plan in the area, there is now a third commercial license in the market.

The license itself isn’t a “S38B” license - it’s a pure Commercial broadcasting license, just that S38b allows a once off joint venture ownership structure, which would otherwise be a breach of the 1 channel per market ownership laws.

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Ten Mildura closing down was the top story on Media Watch last night.

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Could not see 7 or WIN giving up a licence to go down this road.

I think 7 or WIN Inserting 10 content into their schedule would be the best solution, when I was living In Mildura back in the early 2000s WIN would often put 10 content Into their program lineup, This was mainly done on Friday night with them broadcasting The Panel & then an episode of The Simpsons which wasn’t much when you look at the number of hours of content from 10.

The broadcasters In Mildura seem to be very out of touch & not understand that because the viewing area is so flat that transmission signals don’t travel as far as other locations, Where I live In Ouyen this is how the transmitter flow works Mildura (Yatpool) - Ouyen (Optus site near the hospital with a power of 4kw - Walpeup (grain silo) with a power of 5kw the Ouyen transmitter actually relays the signal to Walpeup & It’s less than 30kms west of Ouyen. There’s a town 30kms SW of Ouyen called Patchewollock when we had analogue transmission they could get their TV from Mildura, but now they have to rely on VAST for their TV It shows you how bad digital transmissions are In some rural areas.

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Flat terrain can be beneficial in how signals are transmitted. That would mostly depend on how high the towers are and radiation patterns. In tropo conditions, Mildura FM can go as far as Hay.

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Very surprised if that were to happen, given Seven has direct ownership of their signal in Mildura that would add cost to what is most likely a break-even business already. And WIN and it’s tight affiliation contract with NINE would most likely not allow it.

For either to carry 10 signals on their existing mux’s in a split fashion if the MDV JV was restored, the Govt would have to further legislate for a split sharing of 3 licensed broadcast licences on the 2 remaining commercial licenced transmitters in Mildura and other JV areas similar to service licences being shared across a single transmitter licence in solus areas as being proposed by current legislation before the Senate. Getting very messy.

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So the recent changes are only for solus markets? Well, I guess if the networks want to push for it they could lobby for a similar change to JV markets.

Indeed.

I have a similar experience as you with a dual affiliated station. Grew up with WIN WA. Daily Big Brother including Up Late, daily Simpsons, 10 News instead of Nine News, etc. Some nights were completely devoid of Nine’s primetime lineup.

As much as I liked how seriously WIN took their 10 affiliation back then, I don’t want a return to those days. Why is it the best solution now in the age of multi-channeling? Why is the best solution to spend more on monitoring opt-outs and shifting Nine programming to alternate times? Removing promos for a Nine program throughout the week as it’s being replaced with a 10 program. All for a small market. And to top it off, WIN doesn’t have its own on-air brand anymore. They’d essentially be placing 10 programs on “Channel 9”. It makes no sense to me that this solution is even being considered.

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Agree 100%

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IIRC it was why NTD “Nine” in Darwin dropped all Channel Ten programming, because they didn’t want Ten programming appearing on “Channel Nine”.

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Not sure why that matters as they would get used to it, it’s not like they would be running Ten News, that would be understandable, but Ten’s acquired programming outside sport would not have Ten branding, the sport wouldn’t either 99% of the time if done properly.

Not that this would ever happen in this day and age regional tv has no money left to spend, it is all being taken by the metro networks in particular Nine and Seven.

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Honestly, given the lack of money out there for regional television, the only 3 ways I can see Mildura getting a continued channel 10 presence are the following

  1. Ten pays for the main channel to air on either theWIN spectrum or Seven spectrum- which is about as likely as Donald Trump moving to Australia and becoming Prime Minister; or

  2. WIN or Seven bow to pressure and retransmit the Channel 10 main channel possibly replacing Gold or the racing channel - which is about as likely as me winning lotto tomorrow night; or

  3. Viewers that can afford the equipment for VAST, obtains this equipment to view their favourite channel 10 shows - most likely scenario show or simply streaming 10Play

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You have raised some very good points there didn’t think of these, The only time I now see WIN branding is when they are promoting all their channels even now the watermark is channel 9.

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They’re not doing that.

Never happening lol

Not much other (cheap) choice.

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From today’s Sunraysia Daily:

https://www.sunraysiadaily.com.au/6293979/cast-your-feedback-on-channel-10-switch

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