BIG W is super focused on families. I feel like I don’t belong there with all their kiddy stuff and back to schools sales and toys.
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It could work, more so with the more premium brands.
If they expanded their entertainment section once again, I reckon they could get more customers. Directly target other stores like EB Games, JB Hi-Fi, Harvey Norman, (obvs Target & K-Mart) and niche stores like Apple.
The lower prices/value definitely would play a factor in where you’d get the product. If they bundled more things together that you would otherwise buy in the same transaction, it would draw way more people in.
For instance - PS4 (1TB) + HDMI cables + Battlefront + GTA V + 3 games of your choice (ie FIFA 17, Watchdogs 2 & Tomb Raider) (separately costing $710) could go for something like $560, allowing you to buy something else with that $150 saved.
Possibly having the ‘more you buy the more discounts you get’ could also work.
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Their marketing also reeks of been targeted towards the family demographic and has for a very long time now. I don’t think they realise how alienating it can be for everyone else.
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A culture of complacency, arrogance and smugness is pretty much why Woolworths Ltd is in a heap. They got dealt with too many years of incompetence from their major competitor and vastly underestimated the difference that ownership by Wesfarmers could make to what was previously Coles Group.
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Pumpkin Patch to close its doors within weeks
The collapsed childrenswear chain Pumpkin Patch will shut its doors within weeks after receivers failed to find a buyer for the childrenswear chain.
Receivers KordaMentha have announced that 68 Pumpkin Patch and Charlie & Me stores across Australia and New Zealand will close by the end of January, costing 560 people their jobs. Pumpkin Patch’s remaining 56 stores will close as and when stock is sold, through to mid-February.
I am holidaying on the Gold Coast. I visited Pacific Fair today. What a great shopping centre.
I am glad Westfield never bought it or it would have been renamed as a very generic “Westfield Broadbeach”.
Bunnings in Mount Gambier are moving into the old Masters site once renovations and required sign-offs are completed.
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A very small detail, but I found out today that Priceline still uses a variant of the pre 2008 rebrand logo on their price stickers still!
Only difference is the arch at the top is missing that meets with the dots of the i’s in the old logo:
I vaguely remember the logo they had before those - uppercase italics in a teal green I think. Last time I saw it in use was an external sign on the Wagga Marketplace, but that was probably about 6-7 years ago - it only stuck out then as the logo hasn’t been in use for some time.
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I am not in the target market for Kmart + Big W etc but BIG W needs to consider their mens clothing range and replicate the likes of H&M for fast and cheap fashion if they want to be relevant. It seems to only sell in regional + rural areas where blokey guys don’t care what’s printed on their t-shirts.
I also loved the “live big for less” tagline.
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I was in a Uniqlo yesterday. Great store. Good quality clothes. I was impressed. Big W should have a look around Uniqlo.
I have always thought that K Mart, Target and Big W specialise in old mens clothing. The type of clothes your grandfather would have worn in the 70s.
The thing with UniQlo is that they aren’t an unknown brand (clothing sponsor for Adam Scott and Novak Djokovic). I’ve got a few products from them in the wardrobe.
I wanted to buy an Oxford shirt last year, so I had a look at Uniqlo and found the cut of the shirt too tight. I got a Gazman shirt with a better fit and on special for a cheaper price at David Jones.
I first discovered Uniqlo when I went to Singapore in 2011. Usually bought my clothes from there ever since.
Went to the Brisbane store on its second day of being open. I dunno, there was something cheap about all the clothes.
I feel the same whenever I go to Primark (dunno if they’re down under yet tho).
Interesting story on AM this morning about the introduction of quiet time at supermarkets. The low sensory environment includes lights turned down, isles “cleared out”, no music playing, beeps turned down on checkouts - once a week for 90 minutes
‘Quiet hour’ a permanent feature following success
Two Adelaide supermarkets are leading the way in creating a low sensory environment for their customers, particularly those on the autism spectrum.
A trial of ‘Quiet Hour’ at one store last year has been so successful that it’s now become a permanent feature at two shopping centres.
I’d never even considered that a traditional supermarket environment would be an issue for certain customers. Great idea that would be appreciated by many, not just those for who it is intended. I reckon I’d love a “quiet” supermarket. And make sure screaming kids are not allowed in 
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I’d be happy with a supermarket that didn’t have unpacked stock cluttering the aisles and random items on incorrect shelves. 
99% of that is customers changing their mind on a product and ditching it where it doesn’t belong. 1% is nightfill staff being lazy and:or not reading a ticket properly.
At the stores I worked at, usually a trolley would be sent around late at night to pick up all that stuff. Problem was if would sit along with a dozen other trolleys in the back dock for weeks on end until someone had the time to put it all back.