Brands, Products and Promotions

Vegemite hasn’t had a Kraft logo on it since the Mondelez-Kraft split.

The detail of the Bega deal is that the licence to use the Kraft brand expires at the end of 2017, so the cheese, macaroni cheese and peanut butter will need to be rebranded. Bega does get a licence to use the Mondelez ‘Dairylea’ brand.

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