This change to the Rewards program is also officially bringing to an end the Frequent Shopper Club in Tasmania which was from the early 90’s I believe with Roelf Vos and Purity and still continued under the Woolworths name.
It’s always been offering more of a discount than the various Woolies incarnations of Rewards but it looks like they’re finally ready to pull the pin.
Tasmanians used to get $10 off for 1000 points with 1 point for every $1 spent, I think under the Woolworths scheme it’s 2000 points for a $10 discount.
https://www.frequentshopperclub.com.au/
Here’s the website for the club but doesn’t look like it’s been updated for a while but allows people to login for balances etc…
It’s a bit of an odd case for the Woolworths/Everyday Rewards business. They only switched to ‘Woolworths Rewards’ from ‘Everyday Rewards’ a few years ago. Maybe they’re eyeing at expanding the scheme to the Countdown supermarkets in NZ?
That’s going to be an interesting format to watch. Target country always struggled with the lack of depth in any range, and that issue will still remain here. Small format, low foot traffic, and low price point is a challenge. Kmart is a very high volume, low priced business. Without that foot traffic it won’t work. It’s probably more those towns with a few thousand people.
Bigw seem to do their country stores differently, it’s essentially a tin shed half the size but they cram the full range in, expect things like those big party sections in city stores. If I go to a bigw if I’m in the middle of nowhere at least I know the whole range is there. What I can get at my local city store is also at say Echuca.
I guess many items on the website won’t be instore either, another pain point for many people.
I like the new K-Hub logo. They might want to change the main Kmart logo to that style - the existing logo’s font/layout looks a bit naff with the italics and horizontally stretched font (screams the early 90s), especially that incredibly gaudy version they use sometimes with the humongous K with a tiny mart next to it:
Point of difference so that marketing / catalogues wouldn’t have to specify individual stores that don’t stock a full range, rather than can just say not available at Kmart Hub stores.
Also the element of Kmart / Target / Catch in store pickup makes the “Hub” branding more relevant.
The new location looks good. Glad to see that they’re getting all new fixtures after all so it isn’t just swapping out a target sign for a kmart one as first suspected.
I’m sure it’ll become a meme in country towns across the country as the hubs open up, lol.
I’ve shared a few photos of Kmarts here in Australia to several American retail groups.
The discussion basically consists of a collective orgasm at how well they’re doing here compared to the original US chain, which has basically been run to the ground by its current CEO, they’re almost certainly not going to last more than 6 months at this rate.
