I wouldn’t blame it on Nat. Personally I think, the graphics, though nice, its not what we saw during the Olympics. The Olympics pulled in people who would rarely have watched the show before, so if they tune in and like what they see, but then the look and feel change overnight, then thats an issue right there. We have even discussed why they relaunched after the increased crowds for the Olympics, its silly.
When it comes to the show and its host, it feels weird not having another presenter at the desk. I think they should add Shaun full time and give him something extra to do thats not entertainment.
And lastly the set, it feels like they have already moved half of the set out (they havent I know) it looks so bare and soleless
Funny you say that. His Instagram bio doesn’t mention Sunrise. Does anyone know if it used to mention Sunrise? Can’t remember the last time I saw him on air.
TV Cynic mentioned demos earlier in the week.
Could it be maybe the older audience of Sunrise are the loyal viewers that have been with them since the beginning (they were young once and went to Sunrise back then when it was new and an alternative to the established Today Show).
Now maybe the new additional viewers are younger, and they are heading towards Today?
Not sure.
Numbers fluctuate, that’s why Today’s 200k benchmark is so ill-conceived. But that’s why you use market share- it’s comparable. Regardless of Olympics or lockdowns or bushfires, that headway should not change. When it does, it indicates a change in viewing habits. If I was on the team at Sunrise, I would not be content with dismissing the closing in by saying it’s only lockdown related because it means those extra viewers aren’t watching my show.
I agree, it is unusual that sunrise has not increased at the same time as Today has. It means all the additional viewers watching morning tv have going to Today. But it is only week 2 of this happening and therefore I’d be looking at longer term trends to see if this is maintained.
Sunrise is looking the best it’s looked in a very long time. Even with subtle changes, and no substantial additions to the set or anything, it’s much better what they are doing atm.
It’s like they’ve completely forgotten about the old desk area and window. Use the set as much as you can to your advantage. The new presentation/angles etc are already starting to feel a bit old.
