Or “Football Night in Australia”. PVL probably telling Nine to call it soccer in deference to the NRL.
I sort of meant on-field, but yes you have a point.
PFL Pacific has been announced for 2026.
https://www.facebook.com/share/p/1AXxYwFBaU/
Nine’s report on today’s launch of PFL Pacific
Was updated nearly 2 weeks ago across socials and graphics etc, and it’s more of a refresh than new.
They’ve just repositioned the sport part and rounded the edges, think it was also noted in the watermarks thread.
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I dont like it. Looks uncentred. The end of sport should line up with the end of the full stop
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STAN UNVEILS POWERFUL CAMPAIGN TO IGNITE PASSION AHEAD OF THE 2025 BRITISH & IRISH LIONS TOUR
Wallabies and Waratahs superstar Joseph-Aukuso Suaalii
Stan has officially launched its campaign for The British & Irish Lions Tour to Australia 2025, fronted by Wallabies superstar Joseph Suaalii to mark the countdown to the biggest sporting event on home soil in 2025.
Developed by Stan’s in-house creative team in collaboration with production company PostMatch, the campaign reflects the scale, emotion and energy of this once-in-a-decade sporting moment.
Featuring Suaalii alongside Stan Sport experts including former Wallabies Matt Burke (2001 Lions Tour) and Morgan Turinui together with dual international Allana Ferguson and host Michael Atkinson, the campaign will roll out nationally across television, out-of-home, radio, print, digital and social.
The campaign also features Stan’s refreshed brand identity, including a striking new look and logo - reinforcing Stan’s commitment to continually evolving its brand presence and cutting through in a competitive streaming market.
As Australia’s only locally owned and operated streaming service, Stan leverages its distinctive in-house agency model to move at pace and scale - from brand strategy and creative ideation through to campaign rollout. This campaign is a standout example of this integrated capability, brought to life through close collaboration between Stan’s internal team and production partner PostMatch.
Dan Taylor, Acting Managing Director at Stan, said:
“The British & Irish Lions Tour is a tentpole moment in Australian sport, and a massive opportunity for Stan and Nine to unite fans through world-class coverage and powerful storytelling. This campaign reflects our unique position as the only local player in the Australian market, with deep cultural connection and creative capability.The fact that this campaign was driven in-house from strategy to screen, in close collaboration with our partners at PostMatch, speaks volumes about the calibre of our marketing team. It’s a compelling example of how our integrated model empowers us to move quickly, think boldly, and own the brand narrative from start to finish.”
Returning to Australia for the first time since 2013, The British & Irish Lions Tour is one of the most anticipated events on the global rugby calendar. More than 40,000 international fans are expected to travel to Australia for the six-week, nine-match national Tour, which kicks off in Perth on 28 June.
Every match of the Tour will stream live and on demand on Stan Sport, with all Wallabies matches available in stunning 4K. The three Wallabies v Lions Test matches will also simulcast live and free on the 9Network and streaming on 9Now.
The 2025 British & Irish Lions Tour forms part of a blockbuster lineup of sport on Stan in the coming months headlined by the Super Rugby Pacific Finals (6 June - 21 June) and Wimbledon (30 June - 13 July) streaming live and on demand on Stan Sport as well as an epic boxing showdown, Sonny Bill Williams v Paul Gallen live and exclusive on Stan Pay-Per-View on July 16.
The 2025 British & Irish Lions Tour forms part of Stan’s long-term commitment to rugby, following the recently renewed broadcast partnerships with Rugby Australia and World Rugby, extending Stan’s rights through to 2030.
Credits:
Stan
Acting Marketing Director - Michelle Chandran
Director of Brand & Creative - David Griffiths
Head of Creative - Martin Skinner
Senior Sport Producer & Director - Job Toa
Head of Sports Marketing - Erin Seath
PostMatch - Production company
Supervising Producer - Karlton Akari
Supervising Producer - Jeremy Gilroy
DOP - George K. Tyler
Production Manager - Jo McNulty-Clark
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WALLABIES STARS ROAR INTO ACTION AT TARONGA ZOO AHEAD OF 2025 BRITISH & IRISH LIONS TOUR
(L to R) Sean Maloney, Angus Bell, Andrew Kellaway, Joseph Suaalii, Matt Burke
With just 10 days until The British & Irish Lions arrive in Perth to start their momentous tour of Australia, three Wallabies stars joined Stan Sport experts at Taronga Zoo today for a unique encounter with some of the zoo’s iconic animals.
Wallabies stars Joseph-Aukuso Suaalii, Andrew Kellaway and Angus Bell enjoyed a special day out at the zoo, getting up close and personal with some of Australia’s most iconic wildlife. They were joined by Stan Sport experts including former Wallaby and 2001 British & Irish Lions Tour veteran Matt Burke and commentator Sean Maloney.
Returning to Australia for the first time since 2013, the British & Irish Lions Tour is one of the most anticipated events on the global rugby calendar. More than 40,000 international fans are expected to travel to Australia for the six-week, nine-match national Tour, which kicks off in Perth on 28 June.
Every match of the Tour will stream live and on demand on Stan Sport, with all Wallabies matches available in stunning 4K. The three Wallabies v Lions Tests will also simulcast live and free on the 9Network and streaming on 9Now.
.jpg "(L to R) Joseph Suaalii, Andrew Kellaway, Angus Bell")
(L to R) Joseph Suaalii, Andrew Kellaway, Angus Bell
Wallabies star Joseph Aukuso-Suaalii said: “It happens once every twelve years, some people never get to play in a Lions Tour. This is the biggest game of my life.”
“The support from fans has been awesome - whether they’re packing out the stadiums or watching from home on Stan Sport and Channel 9, we feel it.”
With the Lions Tour just around the corner, Stan this month also officially launched its campaign for The British & Irish Lions Tour to Australia 2025, fronted by Wallabies superstar Joseph Suaalii.
The campaign features Suaalii alongside Stan Sport experts including former Wallabies Matt Burke and Morgan Turinui together with dual international Allana Ferguson and host Michael Atkinson, and will roll out nationally across television, out-of-home, radio, print, digital and social.
Developed by Stan’s in-house creative team in collaboration with production company PostMatch, the campaign reflects the scale, emotion and energy of this once-in-a-decade sporting moment.
(L to R) Joseph Suaalii, Andrew Kellaway, Angus Bell
The 2025 British & Irish Lions Tour forms part of a blockbuster lineup of sport on Stan in the coming months headlined by the Super Rugby Pacific Finals (6 June - 21 June) and Wimbledon (30 June - 13 July) streaming live and on demand on Stan Sport as well as an epic boxing showdown, Sonny Bill Williams v Paul Gallen live and exclusive on Stan Pay-Per-View on July 16.
The 2025 British & Irish Lions Tour forms part of Stan’s long-term commitment to rugby, following the recently renewed broadcast partnerships with Rugby Australia and World Rugby, extending Stan’s rights through to 2030.
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Stan to buy EPL rights ‘this week’ https://www.theaustralian.com.au/business/media/stan-to-claim-english-premier-league-soccer-rights-from-optus-this-week/news-story/7ad0d2a40dc904e4eac21ab98fd3df2b
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I can see Stan’s strategy here. More highly valued content to drive subscriptions. The problem is that the price point for Stan Sport is far too expensive for what essentially is rugby union, some tennis, UEFA football and possibly EPL. The value proposition isn’t there for the steep subscription although the EPL fans are very loyal and will switch.
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In my case I have both Optus and Stan (for EPL and Rugby/Tennis respectively).
I have no issue with the current price point of either service. Optus without EPL has very little left of interest and I might drop it. I’m paid up until the end of the year so I have time to make that decision. The question for me is whether Stan increases in price, and if so, by how much?
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If the price increases they need to make it a ‘stand alone’ sevice.
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Huge
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It’ll consolidate the football audience for sure. The issue is considering the EPL rights are reportedly $100 million a year (and noting the upcoming season is the first one in the new EPL rights cycle), Nine/Stan will have the same issue Optus has had in that they’re going to have to either significantly increase Stan Sport’s subscriber base or pricing in order to make this work.
The other problem is the impact Nine taking on yet another costly rights package will have on their ability to maintain other rights (namely the NRL) over the next few years.
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Spose they have to make money for a $300m three year investment. It’s a lot of content but at $100m a season proves that Optus paid overs for it when they busted a gut to get it over P+ and Fox.
What really would be good is if 9 aired the early Saturday’s game in prime time here in Australia. Sometimes would air as early as 9pm or 10pm aest.
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Does anyone have any further info on this, not behind a paywall?
Yep early Saturday fixture on 9 would work promoting the shizen out of the full Stan offering
9.30 kick off in non daylight savings times
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